Elham Yazdani
Elham Yazdani
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Preaching to the choir: the chasm between top-ranked reviewers, mainstream customers, and product sales
E Yazdani, S Gopinath, S Carson
Marketing Science 37 (5), 838-851, 2018
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use
RK Smith, E Yazdani, P Wang, S Soleymani, LAN Ton
Journal of the Academy of Marketing Science 50 (2), 324-337, 2022
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
J Hoskins, S Gopinath, JC Verhaal, E Yazdani
Journal of the Academy of Marketing Science 49 (6), 1065-1087, 2021
The role of reviewer badges in the dynamics of online reviews
E Yazdani, S Gopinath, SJ Carson
International Journal of Research in Marketing, 2024
(Mis) alignment between facial and textual emotions and its effects on donors engagement behavior in online crowdsourcing platforms
E Yazdani, A Chakravarty, J Inman
Journal of the Academy of Marketing Science, 1-21, 2024
Understanding of the dynamics of mobile reading: An HMM model of user engagement and content consumption
X Zhao, L Huang, L Wang, E Yazdani, C Zhang
Production and Operations Management, 2023
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