Francisco Muñoz-Leiva

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Francisco Liébana-CabanillasCatedratico/Full Professor/University of GranadaVerified email at ugr.es
JUAN SÁNCHEZ-FERNÁNDEZFull Professor (Catedrático). Granada UniversityVerified email at ugr.es
Francisco J. Montoro-RíosLecturer in Marketing, Universidad de GranadaVerified email at ugr.es
Teodoro Luque MartínezUniversidad de GranadaVerified email at ugr.es
Rejón-Guardia, Francisco (ORCID: 00...Associate professor of Marketing and Market Research, Universidad de Málaga (https://ror.orgVerified email at uma.es
J. Alberto CastañedaDept. of Marketing (University of Granada)Verified email at ugr.es
José Angel Ibáñez ZapataUniversidad de GranadaVerified email at ugr.es
Salvador Del Barrio-García (ORCID: 0...University of GranadaVerified email at ugr.es
Maria I. Viedma-del-JesusAssistant Professor of Department of Marketing and Market Research. University of GranadaVerified email at ugr.es
Antonio G. Lopez-HerreraAssociate Professor of Computer Science and Artificial Intelligence, University of GranadaVerified email at decsai.ugr.es
Lucia Porcu (ORCID: 0000-0002-0517...Universidad de GranadaVerified email at ugr.es
Myriam Martínez FiestasProfessor at the University of GranadaVerified email at ugr.es
Juan Miguel Alcántara PilarProfesor de Comercialización e Investigación de Mercados (UGR)Verified email at ugr.es
Ramón Alberto CarrascoProfesor, Universidad Complutense de MadridVerified email at ucm.es
Enrique Herrera-ViedmaProfessor of Computer Science and Artificial Intelligence, Spain, University of GranadaVerified email at decsai.ugr.es
MARIA FRANCISCA BLASCO LOPEZUniversidad Complutense de MadridVerified email at ucm.es
Juan Miguel Rey PinoProfesor titular de universidadVerified email at ugr.es
Andrés Navarro-GaleraCatedrático de Universidad - Universidad de Granada (España)Verified email at ugr.es
Montserrat Zamorano ToroUniversidad de GranadaVerified email at ugr.es
Mauro MarchittoResearcher at University of Paris 8 - LUTIN laboratoryVerified email at univ-paris8.fr

Francisco Muñoz-Leiva

University of Granada (Full Professor)

Verified email at ugr.es - Homepage

Marketing research methods neuromarketing adoption of online services green marketing


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Antecedents of the adoption of the new mobile payment systems: The moderating effect of age F Liébana-Cabanillas, J Sánchez-Fernández, F Muñoz-Leiva Computers in Human Behavior 35, 464-478, 2014	659	2014
Determinants of intention to use the mobile banking apps: An extension of the classic TAM model F Munoz-Leiva, S Climent-Climent, F Liébana-Cabanillas Spanish Journal of Marketing - ESIC 21 (1), 25-38, 2017	599	2017
Web Acceptance Model (WAM): Moderating effects of user experience JA Castaneda, F Munoz-Leiva, T Luque Information & Management 44 (4), 384-396, 2007	586	2007
Mobile payment is not all the same: The adoption of mobile payment systems depending on the technology applied IR De Luna, F Liébana-Cabanillas, J Sánchez-Fernández, F Muñoz-Leiva Technological Forecasting and Social Change 146, 931-944, 2019	460	2019
The moderating effect of experience in the adoption of mobile payment tools in Virtual Social Networks: The m-payment Acceptance Model in Virtual Social Networks (MPAM-VSN) F Liebana-Cabanillas, F, Sanchez-Fernandez, J. and Munoz-Leiva International Journal of Information Management 34 (2), 151-166, 2014	335	2014
Past themes and future trends in medical tourism research: A co-word analysis A De la Hoz Correa, F Muñoz-Leiva, M Bakucz Tourism Management 65 (65), 200-211, 2018	318	2018
Role of gender on acceptance of mobile payment F José Liébana-Cabanillas, J Sánchez-Fernández, F Muñoz-Leiva Industrial Management & Data Systems 114 (2), 220-240, 2014	294	2014
A global approach to the analysis of user behavior in mobile payment systems in the new electronic environment F Liébana-Cabanillas, F Muñoz-Leiva, J Sánchez-Fernández Service Business 12, 25-64, 2018	249	2018
Improving retention rate and response quality in Web-based surveys J Sánchez-Fernández, F Muñoz-Leiva, FJ Montoro-Ríos Computers in Human Behavior 28 (2), 507-514, 2012	245	2012
The influence of e-word-of-mouth on travel decision-making: consumer profiles J Hernández-Méndez, F Muñoz-Leiva, J Sánchez-Fernández Current issues in tourism 18 (11), 1001-1021, 2015	217	2015
Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings F Muñoz-Leiva, J Sánchez-Fernández, F Montoro-Ríos, JÁ Ibáñez-Zapata Quality & Quantity 44, 1037-1052, 2010	212	2010
The determinants of satisfaction with e‐banking F Liébana‐Cabanillas, F Muñoz‐Leiva, F Rejón‐Guardia Industrial Management & Data Systems 113 (5), 750-767, 2013	204	2013
An application of co-word analysis and bibliometric maps for detecting the most highlighting themes in the consumer behaviour research from a longitudinal perspective F Muñoz-Leiva, MI Viedma-del-Jesús, J Sánchez-Fernández, ... Quality & Quantity 46, 1077-1095, 2012	192	2012
Generalising user behaviour in online travel sites through the Travel 2.0 website acceptance model F Muñoz‐Leiva, J Hernández‐Méndez, J Sánchez‐Fernández Online Information Review 36 (6), 879-902, 2012	179	2012
Measuring advertising effectiveness in Travel 2.0 websites through eye-tracking technology F Muñoz-Leiva, J Hernández-Méndez, D Gómez-Carmona Physiology & behavior 200, 83-95, 2019	168	2019
What type of online advertising is most effective for eTourism 2.0? An eye tracking study based on the characteristics of tourists J Hernández-Méndez, F Muñoz-Leiva Computers in Human Behavior 50 (September), 618–625, 2015	165	2015
A review of restaurant research in the last two decades: A bibliometric analysis ME Rodríguez-López, JM Alcántara-Pilar, S Del Barrio-García, ... International Journal of Hospitality Management 87, 102387, 2020	137	2020
Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach F Munoz-Leiva, L Porcu, S Barrio-García International Journal of Advertising 34 (4), 678-701, 2015	122	2015
Mobile payment adoption in the age of digital transformation: The case of Apple Pay F Liébana-Cabanillas, I García-Maroto, F Muñoz-Leiva, I Ramos-de-Luna Sustainability 12 (13), 5443, 2020	118	2020
City benchmarking: A methodological proposal referring specifically to Granada T Luque-Martínez, F Muñoz-Leiva Cities 22 (6), 411-423, 2005	118	2005

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