The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook K Hutter, J Hautz, S Dennhardt, J Füller Journal of Product & Brand Management, 2013 | 1210 | 2013 |
Why co‐creation experience matters? Creative experience and its impact on the quantity and quality of creative contributions J Füller, K Hutter, R Faullant R&D Management 41 (3), 259-273, 2011 | 493 | 2011 |
Communitition: The tension between competition and collaboration in community‐based design contests K Hutter, J Hautz, J Füller, J Mueller, K Matzler Creativity and innovation management 20 (1), 3-21, 2011 | 447 | 2011 |
User roles and contributions in innovation-contest communities J Füller, K Hutter, J Hautz, K Matzler Journal of management information systems 31 (1), 273-308, 2014 | 278 | 2014 |
Let users generate your video ads? The impact of video source and quality on consumers’ perceptions and intended behaviors J Hautz, J Füller, K Hutter, C Thürridl Journal of Interactive Marketing 28 (1), 1-15, 2014 | 211 | 2014 |
Virtual worlds as knowledge management platform–a practice‐perspective J Mueller, K Hutter, J Fueller, K Matzler Information Systems Journal 21 (6), 479-501, 2011 | 167 | 2011 |
Consumers' creative talent: Which characteristics qualify consumers for open innovation projects? An exploration of asymmetrical effects J Füller, K Matzler, K Hutter, J Hautz Creativity and Innovation Management 21 (3), 247-262, 2012 | 115 | 2012 |
Falling short with participation—different effects of ideation, commenting, and evaluating behavior on open strategizing K Hutter, BA Nketia, J Füller Long Range Planning 50 (3), 355-370, 2017 | 109 | 2017 |
Machiavellianism or morality: which behavior pays off in online innovation contests? K Hutter, J Füller, J Hautz, V Bilgram, K Matzler Journal of management information systems 32 (3), 197-228, 2015 | 67 | 2015 |
Innovation labs from a participants' perspective F Fecher, J Winding, K Hutter, J Füller Journal of business research 110, 567-576, 2020 | 66 | 2020 |
Firestorms: Modeling conflict diffusion and management strategies in online communities F Hauser, J Hautz, K Hutter, J Füller The Journal of Strategic Information Systems 26 (4), 285-321, 2017 | 65 | 2017 |
Open strategy–a new strategy paradigm? K Matzler, J Füller, B Koch, J Hautz, K Hutter Strategie Und Leadership: Festschrift Für Hans H. Hinterhuber, 37-55, 2014 | 64 | 2014 |
How to establish an online innovation community? the role of users and their innovative content J Hautz, K Hutter, J Fuller, K Matzler, M Rieger 2010 43rd Hawaii International Conference on System Sciences, 1-11, 2010 | 53 | 2010 |
Ready or not: Managers’ and employees’ different perceptions of digital readiness A Gfrerer, K Hutter, J Füller, T Ströhle California Management Review 63 (2), 23-48, 2021 | 49 | 2021 |
Crowdsourcing for goodness sake: impact of incentive preference on contribution behavior for social innovation J Füller, K Hutter, M Fries Interdisciplinary approaches to product design, innovation, & branding in …, 2012 | 48 | 2012 |
Open innovation: Actors, tools, and tensions AS Huff, KM Möslein, R Reichwald, T Lackner, Y Doz, R Gröger, ... MIT Press, 2013 | 47 | 2013 |
Social brand value and the value enhancing role of social media relationships for brands J Füller, R Schroll, S Dennhardt, K Hutter 2012 45th Hawaii International Conference on System Sciences, 3218-3227, 2012 | 45 | 2012 |
Section 2: Management in firms and organizations: Open innovation in small and micro enterprises K Hutter, J Hautz, K Repke, K Matzler Problems and Perspectives in Management 11 (1), 12-22, 2013 | 43 | 2013 |
Reciprocity vs. free‐riding in innovation contest communities W Kathan, K Hutter, J Füller, J Hautz Creativity and Innovation Management 24 (3), 537-549, 2015 | 39 | 2015 |
The role of professionalism in innovation contest communities J Füller, K Hutter, J Hautz, K Matzler Long Range Planning 50 (2), 243-259, 2017 | 36 | 2017 |