| Consumer reactions to brand extensions in a competitive context: does fit still matter? SJ Milberg, F Sinn, RC Goodstein Journal of Consumer Research 37 (3), 543-553, 2010 | 140 | 2010 |
| Vulnerability of global brands to negative feedback effects SJ Milberg, F Sinn Journal of Business Research 61 (6), 684-690, 2008 | 76 | 2008 |
| Compromising the compromise effect: Brands matter F Sinn, SJ Milberg, LD Epstein, RC Goodstein Marketing Letters 18, 223-236, 2007 | 76 | 2007 |
| Synthesis of attraction effect research: Practical market implications? S J. Milberg, M Silva, P Celedon, F Sinn European Journal of Marketing 48 (7/8), 1413-1430, 2014 | 41 | 2014 |
| Call back the jury: Reinvestigating the effects of fit and parent brand quality in determining brand extension success SJ Milberg, RC Goodstein, F Sinn, A Cuneo, LD Epstein Journal of Marketing Management 29 (3-4), 374-390, 2013 | 35 | 2013 |
| Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands? P Celedon, S Milberg, F Sinn Journal of Business Research 66 (10), 1780-1786, 2013 | 15 | 2013 |
| 11 Building Strategic Capabilities in Chilean Companies S Mingo, F Sinn Building strategic capabilities in emerging markets 9, 258, 2020 | 1 | 2020 |
| Re-Examining the Wisdom of Brand Extensions: the Effects of Competitor Familiarity and Product Information on Risk and Choice S Milberg, F Sinn, RC Goodstein ACR Latin American Advances, 2006 | 1 | 2006 |
| Context Effects on Consumer Choice: Do Brands Matter? F Sinn, S Milberg, L Epstein ACR Latin American Advances, 2006 | 1 | 2006 |
| Synthesis of attraction effect research Practical market implications? F Sinn, S Milberg, P Celedon | | 2023 |
| Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands? F Sinn, S Milberg, P Celedon | | 2023 |
| Synthesis of attraction effect research: practical market implications? S J. Milberg, M Silva, P Celedon, F Sinn European Journal of Marketing 48 (7/8), 1413-1430, 2014 | | 2014 |
| Synthesis of attraction effect research:: practical marketing implications? S Milberg, M Silva, P Celedon, F Sinn European Journal of Marketing 48 (7), 13-14, 2014 | | 2014 |
