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bobby j calder
bobby j calder
Professor of Marketing, Journalism, and Psychology
Verified email at kellogg.northwestern.edu
Title
Cited by
Cited by
Year
Designing research for application
BJ Calder, LW Phillips, AM Tybout
Journal of consumer research 8 (2), 197-207, 1981
28811981
An experimental study of the relationship between online engagement and advertising effectiveness
BJ Calder, EC Malthouse, U Schaedel
Journal of interactive marketing 23 (4), 321-331, 2009
15512009
Focus groups and the nature of qualitative marketing research
BJ Calder
Journal of Marketing research 14 (3), 353-364, 1977
14931977
The concept of external validity
BJ Calder, LW Phillips, AM Tybout
Journal of consumer research 9 (3), 240-244, 1982
12161982
An attribution theory of leadership
BJ Calder
New directions in organizational behavior, 1977
12131977
Self-perception of intrinsic and extrinsic motivation.
BJ Calder, BM Staw
Journal of personality and social psychology 31 (4), 599, 1975
9761975
New media interactive advertising vs. traditional advertising
A Bezjian-Avery, B Calder, D Iacobucci
Journal of advertising research 38, 23-32, 1998
9331998
Television commercial wearout: An information processing view
BJ Calder, B Sternthal
Journal of Marketing Research 17 (2), 173-186, 1980
5031980
Using information processing theory to design marketing strategies
AM Tybout, BJ Calder, B Sternthal
Journal of Marketing Research 18 (1), 73-79, 1981
4741981
Engagement with online media
R Davis Mersey, EC Malthouse, BJ Calder
Journal of Media Business Studies 7 (2), 39-56, 2010
4462010
Interpersonal influence on consumer behavior: An attribution theory approach
BJ Calder, RE Burnkrant
Journal of Consumer Research 4 (1), 29-38, 1977
4191977
Media transportation and advertising
J Wang, BJ Calder
Journal of consumer research 33 (2), 151-162, 2006
3662006
Brand diagnostics: Mapping branding effects using consumer associative networks
GR Henderson, D Iacobucci, BJ Calder
European Journal of Operational Research 111 (2), 306-327, 1998
3651998
Media engagement and advertising effectiveness
BJ Calder, EC Malthouse
Kellogg on advertising & media: the Kellogg School of Management, 1-36, 2012
3072012
The relation of cognitive and memorial processes to persuasion in a simulated jury trial
BJ Calder, CA Insko, B Yandell
Journal of Applied Social Psychology 4 (1), 62-93, 1974
2771974
Evidence that user-generated content that produces engagement increases purchase behaviours
EC Malthouse, BJ Calder, SJ Kim, M Vandenbosch
Journal of Marketing Management 32 (5-6), 427-444, 2016
2722016
What consumer research is...
BJ Calder, AM Tybout
Journal of Consumer Research 14 (1), 136-140, 1987
2671987
B2B content marketing for professional services: In-person versus digital contacts
WL Wang, EC Malthouse, B Calder, E Uzunoglu
Industrial marketing management 81, 160-168, 2019
2652019
How to capture consumer experiences: A context-specific approach to measuring engagement: Predicting consumer behavior across qualitatively different experiences
BJ Calder, MS Isaac, EC Malthouse
Journal of Advertising Research 56 (1), 39-52, 2016
2572016
Beyond external validity
BJ Calder, LW Phillips, AM Tybout
Journal of Consumer Research 10 (1), 112-114, 1983
2541983
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Articles 1–20