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Vineet Kumar
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Making" freemium" work
V Kumar
Harvard business review 92 (5), 27-29, 2014
3612014
Structured superpeers: Leveraging heterogeneity to provide constant-time lookup
AT Mizrak, Y Cheng, V Kumar, S Savage
Proceedings the Third IEEE Workshop on Internet Applications. WIAPP 2003 …, 2003
1642003
The dynamic effects of bundling as a product strategy
T Derdenger, V Kumar
Marketing Science 32 (6), 827-859, 2013
1252013
Match your own price? self-matching as a retailer’s multichannel pricing strategy
P Kireyev, V Kumar, E Ofek
Marketing Science 36 (6), 908-930, 2017
1132017
Health Care Workers’ Reluctance to Take the Covid-19 Vaccine: A Consumer-Marketing Approach to Identifying and Overcoming Hesitancy
B Roy, V Kumar, A Venkatesh
NEJM Catalyst Innovations in Care Delivery 1 (6), 2020
682020
Structural models of complementary choices
S Berry, A Khwaja, V Kumar, A Musalem, KC Wilbur, G Allenby, B Anand, ...
Marketing Letters 25, 245-256, 2014
592014
Designing freemium: a model of consumer usage, upgrade, and referral dynamics
C Lee, V Kumar, S Gupta
Citeseer 1 (November), 1-46, 2013
572013
Competitive strategy for open source software
V Kumar, BR Gordon, K Srinivasan
Marketing Science 30 (6), 1066-1078, 2011
512011
The new york times paywall
V Kumar, BN Anand, S Gupta, F Oberholzer-Gee
Harvard Business School Marketing Unit Case, 2012
232012
Can Random Friends Seed More Buzz and Adoption? Leveraging the Friendship Paradox
V Kumar, K Sudhir
Management Science, 2021
22*2021
Spatial distribution of supply and the role of market thickness: Theory and evidence from ride sharing
S Ghili, V Kumar
Cowles Foundation Discussion Paper, 2021
202021
Network interventions based on inversity: Leveraging the friendship paradox in unknown network structures
V Kumar, D Krackhardt, S Feld
Yale University, Tech, 2018
192018
Designing freemium: Balancing growth and monetization strategies
C Lee, V Kumar, S Gupta
Available at SSRN, 2015
152015
Commentaries and Reply on “Predicting Customer Value Using Clumpiness: From RFM to RFMC” by Yao Zhang, Eric T. Bradlow, and Dylan S. Small
V Kumar, K Srinivasan, VR Rao, Y Zhang, ET Bradlow, DS Small
Marketing Science 34 (2), 209-217, 2015
142015
A theory-based interpretable deep learning architecture for music emotion
H Fong, V Kumar, K Sudhir
Available at SSRN 4025386, 2021
122021
Fairness for auc via feature augmentation
H Fong, V Kumar, A Mehrotra, NK Vishnoi
arXiv preprint arXiv:2111.12823, 2021
82021
Designing Pricing Strategy for Operational and Technological Transformation
V Kumar, Y Sun
Management Science 66 (6), 2706-2734, 2020
62020
Estimating dynamic discrete choice models with aggregate data: Properties of the inclusive value approximation
T Derdenger, V Kumar
Quantitative Marketing and Economics 17 (4), 359-384, 2019
62019
Interventions with inversity in unknown networks can help regulate contagion
V Kumar, D Krackhardt, S Feld
arXiv preprint arXiv:2105.08758, 2021
52021
Linear estimation of aggregate dynamic discrete demand for durable goods: Overcoming the curse of dimensionality
C Chou, T Derdenger, V Kumar
Marketing Science 38 (5), 888-909, 2019
52019
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Articles 1–20