| Understanding the influence of cues from other customers in the service experience: A scale development and validation ED Brocato, CM Voorhees, J Baker Journal of retailing 88 (3), 384-398, 2012 | 501 | 2012 |
| Place attachment: an investigation of environments and outcomes in a service context ED Brocato The University of Texas at Arlington, 2006 | 234 | 2006 |
| Creating consumer attachment to retail service firms through sense of place ED Brocato, J Baker, CM Voorhees Journal of the Academy of Marketing Science 43, 200-220, 2015 | 205 | 2015 |
| It depends: Moderating the relationships among perceived waiting time, anger, and regret CM Voorhees, J Baker, BL Bourdeau, ED Brocato, JJ Cronin Jr Journal of Service Research 12 (2), 138-155, 2009 | 114 | 2009 |
| Social media and marketing education: A review of current practices in curriculum development ED Brocato, NJ White, K Bartkus, AA Brocato Journal of Marketing Education 37 (2), 76-87, 2015 | 78 | 2015 |
| Parental restrictive mediation and children's violent video game play: the effectiveness of the Entertainment Software Rating Board (ESRB) rating system RN Laczniak, L Carlson, D Walker, ED Brocato Journal of Public Policy & Marketing 36 (1), 70-78, 2017 | 77 | 2017 |
| Television commercial violence ED Brocato, DA Gentile, RN Laczniak, JA Maier, M Ji-Song Journal of Advertising 39 (4), 95-108, 2010 | 51 | 2010 |
| An investigation into the antecedents of prepurchase online search J Wang, Z Yang, ED Brocato Information & Management 55 (3), 285-293, 2018 | 39 | 2018 |
| When things go wrong: Account strategy following a corporate crisis event ED Brocato, RA Peterson, VL Crittenden Corporate Reputation Review 15, 35-51, 2012 | 33 | 2012 |
| Push and pull marketing strategies D Brocato Wiley International Encyclopedia of Marketing, 2010 | 33 | 2010 |
| Influence of other customers: a scale development ED Brocato, SB Kleiser American Marketing Association, Conference Proceedings 16 (1), 128, 2005 | 17 | 2005 |
| Parenting orientations as antecedents of children's violent videogame play D Walker, RN Laczniak, L Carlson, ED Brocato Journal of Consumer Affairs 50 (2), 430-457, 2016 | 15 | 2016 |
| The role of medium content and ad format congruity in influencing advertising outcomes MM Bishop, ED Brocato, A Vijayalakshmi Journal of Marketing Communications 23 (4), 371-384, 2017 | 11 | 2017 |
| Understanding Parental Mediation of Violent Television Commercials ED Vijayalakshmi, Akshaya: Laczniak, Russel:Brocato Journal of Consumer Marketing 36 (5), 551-564, 2019 | 10 | 2019 |
| Improving consumer decisions: the conscious use of primes as performance enhancers L Nicolao, E Yorkston, D Brocato, VA Brei BAR-Brazilian Administration Review 13, 19-32, 2016 | 8 | 2016 |
| Understanding how stand-alone sustainability courses are taught in marketing: A global baseline analysis ED Brocato, ARH Graul, J Huff, A Hu, JK Harms Journal of Marketing Education 44 (3), 337-361, 2022 | 5 | 2022 |
| Parents’ and children’s violent gameplay: role of co-playing D Walker, ED Brocato, L Carlson, RN Laczniak Journal of Consumer Marketing 35 (6), 623-632, 2018 | 5 | 2018 |
| It Depends: The Influence of Moderating Variables on the Effects of Waiting Time in Services JJ Cronin Jr, J Baker, BL Bourdeau, ED Brocato, CM Voorhees The Journal of Service Research 12 (2), 138-150, 2009 | 2 | 2009 |
| New Directions in Retail Research J Baker, ED Brocato annual conference of the Academy of Marketing Science Conference, San …, 2006 | 2 | 2006 |
| Retailing in the Digital Age: Surviving Mobile App Failure: An Abstract DM Nagel, JJ Cronin, BL Bourdeau, CD Hopkins, D Brocato Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the …, 2019 | 1 | 2019 |
Clay VoorheesProfessor and Morris Mayer Endowed Chair, University of AlabamaVerified email at ua.edu
