Anshu Suri
Anshu Suri
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A systematic review of brand transgression, service failure recovery and product-harm crisis: integration and guiding insights
M Khamitov, Y Grégoire, A Suri
Journal of the Academy of Marketing Science 48, 519-542, 2020
I can forgive you, but I can’t forgive the firm: An examination of service failures in the sharing economy
A Suri, B Huang, S Sénécal
Journal of Marketing Theory and Practice 27 (4), 355-370, 2019
Toward a science of negative critical incidents: Bridging brand transgression research and service failure-recovery
M Khamitov, Y Grégoire, A Suri
AP-Advances in Consumer Research 12, 63-64, 2019
Is service recovery of equal importance for private vs public complainers?
M Béal, A Suri, N Nguyen, Y Grégoire, S Sénécal
Journal of Business Research 153, 392-400, 2022
Three essays on choice overload, recommendation systems and failures
AP Suri
HEC Montréal, 2021
Holding Your Tongue For the Sake of Mother Earth: When and Why Consumers React Less Negatively Following Green Product Failures
A Tezer, M Philp, A Suri
ACR North American Advances, 2021
Choice Overload, Does It Really Exist?: a Neurophysiological Assessment of Consumers’ Responses to “The Paradox of Choice”
A Suri, S Sénécal, P LÉGER
ACR North American Advances, 2020
Synthesizing Negative Critical Incidents: Integration of Service Failure–Recovery and Brand Transgression Streams: An Abstract
M Khamitov, Y Grégoire, A Suri
Marketing Opportunities and Challenges in a Changing Global Marketplace …, 2020
A Systematic Review of Brand Transgression, Service Failure-Recovery, and Product-Harm Crisis: Integration and Future Directions
M Khamitov, Y Grégoire, A Suri
ACR North American Advances, 2019
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