Gary Gaeth
Gary Gaeth
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All frames are not created equal: A typology and critical analysis of framing effects
IP Levin, SL Schneider, GJ Gaeth
Organizational behavior and human decision processes 76 (2), 149-188, 1998
How consumers are affected by the framing of attribute information before and after consuming the product
IP Levin, GJ Gaeth
Journal of consumer research 15 (3), 374-378, 1988
A new look at framing effects: Distribution of effect sizes, individual differences, and independence of types of effects
IP Levin, GJ Gaeth, J Schreiber, M Lauriola
Organizational behavior and human decision processes 88 (1), 411-429, 2002
Best value, price-seeking, and price aversion: The impact of information and learning on consumer choices
GJ Tellis, GJ Gaeth
Journal of marketing 54 (2), 34-45, 1990
Evaluating the effect of country of origin and The'Made in
R Ettenson, J Wagner, G Gaeth
Journal of retailing 64 (1), 85, 1988
Consumer evaluation of multi-product bundles: An information integration analysis
GJ Gaeth, IP Levin, G Chakraborty, AM Levin
Marketing letters 2, 47-57, 1991
Cognitive and age-related differences in the ability to use nutritional information in a complex environment
CA Cole, GJ Gaeth
Journal of Marketing research 27 (2), 175-184, 1990
Reducing the influence of irrelevant information on experienced decision makers
GJ Gaeth, J Shanteau
Organizational Behavior and Human Performance 33 (2), 263-282, 1984
Decomposing the determinants of retail facility choice using the method of hierarchical information integration: a supermarket illustration
JJ Louviere, GJ Gaeth
Journal of Retailing 63 (1), 25-48, 1987
The cognitive processing of misleading advertising in young and old adults: Assessment and training
GJ Gaeth, TB Heath
Journal of Consumer Research 14 (1), 43-54, 1987
A tale of two pizzas: Building up from a basic product versus scaling down from a fully-loaded product
IP Levin, J Schreiber, M Lauriola, GJ Gaeth
Marketing Letters 13, 335-344, 2002
Consumer perceptions of hybrid (bi‐national products)
R Ettenson, G Gaeth
Journal of Consumer Marketing 8 (4), 13-18, 1991
Understanding consumers' preferences for dental service
G Chakraborty, GJ Gaeth, M Cunningham
Marketing Health Services 13 (3), 48, 1993
How consumers choose health insurance
G Chakraborty, R Ettenson, G Gaeth
Marketing Health Services 14 (1), 21, 1994
Assessing the institutional choice process of student–athletes
CA Doyle, GJ Gaeth
Research Quarterly for Exercise and Sport 61 (1), 85-92, 1990
Asymmetric competition in choice and the leveraging of competitive disadvantages
TB Heath, G Ryu, S Chatterjee, MS McCarthy, DL Mothersbaugh, ...
Journal of Consumer Research 27 (3), 291-308, 2000
Framing effects with differential impact: The role of attribute salience
KA Braun, GJ Gaeth, IP Levin
ACR North American Advances, 1997
Measuring prior knowledge
CA Cole, G Gaeth, SN Singh
ACR North American Advances, 1986
Theory and method in the study of ad and brand attitudes: Toward a systemic model
TB Heath, GJ Gaeth
Attention, attitude, and affect in response to advertising, 125-148, 2019
Order effects in belief updating with consistent and inconsistent evidence
RM Tubbs, GJ Gaeth, IP Levin, LA Van Osdol
Journal of Behavioral Decision Making 6 (4), 257-269, 1993
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