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Gary Gaeth
Gary Gaeth
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All frames are not created equal: A typology and critical analysis of framing effects
IP Levin, SL Schneider, GJ Gaeth
Organizational behavior and human decision processes 76 (2), 149-188, 1998
38471998
How consumers are affected by the framing of attribute information before and after consuming the product
IP Levin, GJ Gaeth
Journal of consumer research 15 (3), 374-378, 1988
20061988
A new look at framing effects: Distribution of effect sizes, individual differences, and independence of types of effects
IP Levin, GJ Gaeth, J Schreiber, M Lauriola
Organizational behavior and human decision processes 88 (1), 411-429, 2002
7842002
Best value, price-seeking, and price aversion: The impact of information and learning on consumer choices
GJ Tellis, GJ Gaeth
Journal of marketing 54 (2), 34-45, 1990
7341990
Evaluating the effect of country of origin and The'Made in
R Ettenson, J Wagner, G Gaeth
Journal of retailing 64 (1), 85, 1988
4331988
Consumer evaluation of multi-product bundles: An information integration analysis
GJ Gaeth, IP Levin, G Chakraborty, AM Levin
Marketing letters 2, 47-57, 1991
3731991
Cognitive and age-related differences in the ability to use nutritional information in a complex environment
CA Cole, GJ Gaeth
Journal of Marketing research 27 (2), 175-184, 1990
2581990
Reducing the influence of irrelevant information on experienced decision makers
GJ Gaeth, J Shanteau
Organizational Behavior and Human Performance 33 (2), 263-282, 1984
2341984
Decomposing the determinants of retail facility choice using the method of hierarchical information integration: a supermarket illustration
JJ Louviere, GJ Gaeth
Journal of Retailing 63 (1), 25-48, 1987
2231987
The cognitive processing of misleading advertising in young and old adults: Assessment and training
GJ Gaeth, TB Heath
Journal of Consumer Research 14 (1), 43-54, 1987
2041987
A tale of two pizzas: Building up from a basic product versus scaling down from a fully-loaded product
IP Levin, J Schreiber, M Lauriola, GJ Gaeth
Marketing Letters 13, 335-344, 2002
1672002
Consumer perceptions of hybrid (bi‐national products)
R Ettenson, G Gaeth
Journal of Consumer Marketing 8 (4), 13-18, 1991
1451991
Understanding consumers' preferences for dental service.
G Chakraborty, GJ Gaeth, M Cunningham
Journal of Health Care Marketing 13 (3), 1993
1161993
How consumers choose health insurance
G Chakraborty, R Ettenson, G Gaeth
Marketing Health Services 14 (1), 21, 1994
991994
Assessing the institutional choice process of student–athletes
CA Doyle, GJ Gaeth
Research Quarterly for Exercise and Sport 61 (1), 85-92, 1990
921990
Asymmetric competition in choice and the leveraging of competitive disadvantages
TB Heath, G Ryu, S Chatterjee, MS McCarthy, DL Mothersbaugh, ...
Journal of Consumer Research 27 (3), 291-308, 2000
882000
Framing effects with differential impact: The role of attribute salience
KA Brauti, GJ Gaeth, IP Levin
Advances in consumer research 24, 1997
781997
Theory and method in the study of ad and brand attitudes: Toward a systemic model
TB Heath, GJ Gaeth
Attention, attitude, and affect in response to advertising, 125-148, 2019
772019
Measuring prior knowledge.
CA Cole, G Gaeth, SN Singh
Advances in consumer research 13 (1), 1986
741986
Order effects in belief updating with consistent and inconsistent evidence
RM Tubbs, GJ Gaeth, IP Levin, LA Van Osdol
Journal of Behavioral Decision Making 6 (4), 257-269, 1993
711993
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