Manuel J. Sánchez-Franco (ORCID:0000-0002-8042-3550)
Manuel J. Sánchez-Franco (ORCID:0000-0002-8042-3550)
Departament of Business Administration and Marketing, University of Sevilla, Spain
Verified email at - Homepage
Cited by
Cited by
Variance-based structural equation modeling: Guidelines for using partial least squares in information systems research
JL Roldán, MJ Sánchez-Franco
Research methodologies, innovations and philosophies in software systems …, 2012
The impact of marketing communication and price promotion on brand equity
AF Villarejo-Ramos, MJ Sanchez-Franco
Journal of Brand Management 12 (6), 431-444, 2005
Web acceptance and usage model: A comparison between goal‐directed and experiential web users
MJ Sánchez‐Franco, JL Roldán
Internet Research, 2005
Exploring the influence of gender on the web usage via partial least squares
MJ Sanchez-Franco
Behaviour & Information Technology 25 (1), 19-36, 2006
The moderating effect of gender on relationship quality and loyalty toward Internet service providers
MJ Sanchez-Franco, AFV Ramos, FAM Velicia
Information & Management 46 (3), 196-202, 2009
Exploring the impact of individualism and uncertainty avoidance in Web-based electronic learning: An empirical analysis in European higher education
MJ Sánchez-Franco, FJ Martínez-López, FA Martín-Velicia
Computers & Education 52 (3), 588-598, 2009
WebCT–The quasimoderating effect of perceived affective quality on an extending Technology Acceptance Model
MJ Sanchez-Franco
Computers & education 54 (1), 37-46, 2010
Virtual travel communities and customer loyalty: Customer purchase involvement and web site design
MJ Sanchez-Franco, FJ Rondan-Cataluña
Electronic commerce research and applications 9 (2), 171-182, 2010
The moderating effects of involvement on the relationships between satisfaction, trust and commitment in e-banking
MJ Sanchez-Franco
Journal of Interactive Marketing 23 (3), 247-258, 2009
Eficacia publicitaria. Teoría y Práctica
MJ Sánchez Franco
Teoría y práctica. Espańa: McGraw-Hill, 1999
A naive Bayes strategy for classifying customer satisfaction: A study based on online reviews of hospitality services
MJ Sánchez-Franco, A Navarro-García, FJ Rondán-Cataluña
Journal of Business Research 101, 499-506, 2019
Are hypermarket prices different from discount store prices?
FJR Cataluna, MJS Franco, AFV Ramos
Journal of Product & Brand Management, 2005
The influence of familiarity, trust and norms of reciprocity on an experienced sense of community: an empirical analysis based on social online services
MJ Sánchez-Franco, JL Roldán
Behaviour & Information Technology 34 (4), 392-412, 2015
Connection between customer emotions and relationship quality in online music services
M Sanchez-Franco, FJ Rondan-Cataluna
Behaviour & Information Technology 29 (6), 633-651, 2010
Expressive aesthetics to ease perceived community support: Exploring personal innovativeness and routinised behaviour as moderators in Tuenti
MJ Sanchez-Franco, JL Roldán
Computers in Human Behavior 26 (6), 1445-1457, 2010
Comunicaciones de marketing
E Díez de Castro, E Martín Armario, MJ Sánchez Franco
Madrid: Pirámide, 2001
Un modelo empírico de adaptación y uso de la Web. Utilidad, facilidad de uso y flujo percibidos
MJS Franco, FJR Cataluña, AFV Ramos
Cuadernos de Economía y Dirección de la Empresa 10 (30), 153-179, 2007
Users' intrinsic and extrinsic drivers to use a web-based educational environment
MJ Sánchez-Franco, B Peral-Peral, ÁF Villarejo-Ramos
Computers & Education 74, 81-97, 2014
The moderator role of Gender in the Unified Theory of Acceptance and Use of Technology (UTAUT): A study on users of Electronic Document Management Systems
CM Afonso, JL Roldán Salgueiro, MJ Sánchez Franco, MO González
La calidad de servicio electrónico: un análisis de los efectos moderadores del comportamiento de uso de la web
MJ Sánchez Franco, ÁF Villarejo Ramos
Cuadernos de Economía y Dirección de la Empresa, 21 (21), 121-152., 2004
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