| Contract specificity, contract violation, and relationship performance in international buyer–supplier relationships DA Griffith, Y Zhao Journal of International Marketing 23 (3), 22-40, 2015 | 109 | 2015 |
| Identity change vs. strategy change: the effects of rebranding announcements on stock returns Y Zhao, RJ Calantone, CM Voorhees Journal of the Academy of Marketing Science 46 (5), 795-812, 2018 | 86 | 2018 |
| JPSSM since the beginning: intellectual cornerstones, knowledge structure, and thematic developments WA Schrock, Y Zhao, DE Hughes, KA Richards Journal of Personal Selling & Sales Management 36 (4), 321-343, 2016 | 50 | 2016 |
| The impact of relation-specific investment on channel relationship performance: evidence from China Y Zhao, G Wang Journal of Strategic Marketing 19 (01), 57-71, 2011 | 43 | 2011 |
| On the nature of international sales and sales management research: a social network–analytic perspective WA Schrock, Y Zhao, KA Richards, DE Hughes, MS Amin Journal of Personal Selling & Sales Management 38 (1), 56-77, 2018 | 38 | 2018 |
| How does green innovation affect supplier-customer relationships? A study on customer and relationship contingencies X Wang, Y Zhao, L Hou Industrial Marketing Management 90, 170-180, 2020 | 33 | 2020 |
| 多重渠道冲突管理的渠道区隔与整合策略——基于电子商务的研究框架 王国才， 赵彦辉 经济管理, 106-112, 2009 | 23 | 2009 |
| Self-oriented competitiveness in salespeople: sales management implications WA Schrock, DE Hughes, Y Zhao, C Voorhees, JR Hollenbeck Journal of the Academy of Marketing Science 49, 1201-1221, 2021 | 21 | 2021 |
| Brand relevance and the effects of product proliferation across product categories Y Zhao, Y Zhang, JF Wang, WA Schrock, RJ Calantone Journal of the Academy of Marketing Science, DOI 10.1007/s11747-020-00727-1, 2020 | 16 | 2020 |
| 零售商自有品牌感知价值对购买意愿影响的实证研究 陶鹏德， 王国才， 赵彦辉 南京社会科学 9, 40-45, 2009 | 13 | 2009 |
| Thirty years of service failure and recovery research: thematic development and future research opportunities from a social network perspective D Liu, Y Zhao, G Wang, WA Schrock, CM Voorhees Journal of Service Research 27 (2), 268-282, 2024 | 4 | 2024 |
| Sales–Supply Chain Management Collaboration: Performance Effects and Boundary Conditions for International Salespeople WA Schrock, Y Zhao, PT Adidam, B Sindhav, T Hult Journal of International Marketing, 1069031X231172756, 2023 | 4 | 2023 |
| The effects of relational knowledge emphasis on new product development strategy X Wang, R Wei, Y Liu, H Xia, Y Zhao Industrial Marketing Management 109, 257-270, 2023 | 4 | 2023 |
| The intellectual structure of sales ethics research: A multi-method bibliometric analysis X Wang, G Wang, Y Zhao, WA Schrock Journal of Business Ethics, 1-25, 2023 | 3 | 2023 |
| The Impacts of Brand Management Practices on Brand Performance and Firm Value Y Zhao Michigan State University. Business Administration and Marketing, 2016 | 1 | 2016 |
| More is not always better: Examining the drivers of livestream sales from an information overload perspective C Zhang, S Pan, Y Zhao Journal of Retailing and Consumer Services 77, 103651, 2024 | | 2024 |
| Looking Back: Key Themes in Sales Research KA Richards, W Schrock, Y Zhao, DE Hughes | | |
