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Yakov Bart
Yakov Bart
Northeastern University
Dirección de correo verificada de northeastern.edu - Página principal
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Año
Digital transformation: A multidisciplinary reflection and research agenda
PC Verhoef, T Broekhuizen, Y Bart, A Bhattacharya, JQ Dong, N Fabian, ...
Journal of Business Research 122, 889-901, 2021
36072021
Are the drivers and role of online trust the same for all web sites and consumers? A large-scale exploratory empirical study
Y Bart, V Shankar, F Sultan, GL Urban
Journal of Marketing 69 (4), 133-152, 2005
2568*2005
Which Products Are Best Suited to Mobile Advertising? A Field Study of Mobile Display Advertising Effects on Consumer Attitudes and Intentions
Y Bart, A Stephen, M Sarvary
Journal of Marketing Research 51 (3), 270-285, 2014
4752014
Mobile advertising: a framework and research agenda
D Grewal, Y Bart, M Spann, PP Zubcsek
Journal of Interactive Marketing 34, 3-14, 2016
4492016
Customer engagement in a big data world
W Kunz, L Aksoy, Y Bart, K Heinonen, S Kabadayi, FV Ordenes, M Sigala, ...
Journal of Services Marketing 31 (2), 161-171, 2017
3372017
Brave new world? On AI and the management of customer relationships
B Libai, Y Bart, S Gensler, CF Hofacker, A Kaplan, K Kötterheinrich, ...
Journal of Interactive Marketing 51 (1), 44-56, 2020
3172020
Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products
PC Verhoef, AT Stephen, PK Kannan, X Luo, V Abhishek, M Andrews, ...
Journal of Interactive Marketing 40 (1), 1-8, 2017
3142017
Spillover Effects In Seeded Word-Of-Mouth Marketing Campaigns
I Chae, A Stephen, Y Bart, D Yao
Marketing Science 36 (1), 89-104, 2017
1602017
Local Market Characteristics and Online-to-Offline Commerce: An Empirical Analysis of Groupon
H Li, Q Shen, Y Bart
Management Science 64 (4), 1860-1878, 2018
1052018
How consumer digital signals are reshaping the customer journey
DA Schweidel, Y Bart, JJ Inman, AT Stephen, B Libai, M Andrews, ...
Journal of the Academy of Marketing Science 50 (6), 1257-1276, 2022
792022
Opportunities and challenges of using biometrics for business: Developing a research agenda
A De Keyser, Y Bart, X Gu, SQ Liu, SG Robinson, PK Kannan
Journal of Business Research 136, 52-62, 2021
502021
The role of trust in online customer support
V Shankar, F Sultan, GL Urban, I Bart
Working Paper, Sloan School of Management, MIT, Cambridge, MA 02142, 2002
412002
Does Paying For Online Product Reviews Pay Off? The Effects of Monetary Incentives on Content Creators and Consumers
A Stephen, Y Bart, C Du Plessis, D Goncalves
ACR North American Advances, 2012
402012
Dynamic resource allocation on multi-category two-sided platforms
H Li, Q Shen, Y Bart
Management Science 67 (2), 984-1003, 2021
332021
Reducing Uncertainty By Increasing It: How Inducing Uncertainty in Uncertainty Appraisals of Reviewer Trustworthiness Attenuates Bias Correction and Product Devaluation
C du Plessis, AT Stephen, Y Bart, D Goncalves
ACR North American Advances, 2016
30*2016
Tailored cheap talk: The effects of privacy policy on ad content and market outcomes
PM Gardete, Y Bart
Marketing Science 37 (5), 733-752, 2018
25*2018
Does paying for online product reviews pay off? The effects of monetary incentives on consumers’ product evaluations
AT Stephen, Y Bart, C du Plessis, D Gonçalves
University of Pittsburgh, 2012
252012
Easy, breezy, risky: Lay investors fail to diversify because correlated assets feel more fluent and less risky
Y Cornil, DJ Hardisty, Y Bart
Organizational Behavior and Human Decision Processes 153, 103-117, 2019
23*2019
When Does Information Transparency Reduce Downside of Personalization? Role of Need for Cognition and Perceived Control
L Lambillotte, Y Bart, I Poncin
Journal of Interactive Marketing 57 (3), 393-420, 2022
182022
Exploding offers can blow up in more than one way
N Lau, Y Bart, JN Bearden, I Tsetlin
Decision Analysis 11 (3), 171-188, 2014
132014
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Artículos 1–20