| Moderators of the self-congruity effect on consumer decision-making: A meta-analysis A Aguirre-Rodriguez, M Bosnjak, MJ Sirgy Journal of Business Research 65 (8), 1179-1188, 2012 | 440 | 2012 |
| The effect of consumer persuasion knowledge on scarcity appeal persuasiveness A Aguirre-Rodriguez Journal of Advertising 42 (4), 371-379, 2013 | 150 | 2013 |
| Cultural factors that impact brand personification strategy effectiveness A Aguirre‐Rodriguez Psychology & Marketing 31 (1), 70-83, 2014 | 89 | 2014 |
| Price, scarcity, and consumer willingness to purchase pirated media products AD Miyazaki, AA Rodriguez, J Langenderfer Journal of Public Policy & Marketing 28 (1), 71-84, 2009 | 81 | 2009 |
| Exploring ethnic consumer response to crossover brand extensions A Aguirre-Rodriguez, AM Bóveda-Lambie, DY Montoya Journal of Business Research 67 (4), 457-463, 2014 | 32 | 2014 |
| The impact of consumer avatars in Internet retailing on self-congruity with brands A Aguirre-Rodriguez, AM Bóveda-Lambie, PW Miniard Marketing Letters 26, 631-641, 2015 | 26 | 2015 |
| When culturally adaptive service behaviors affect customer satisfaction in shared ethnicity service encounters A Aguirre-Rodriguez, A Boveda-Lambie, P Torres, DY Montoya Services Marketing Quarterly 43 (3), 277-293, 2022 | 3 | 2022 |
| Ethnic identity‐based motivation: A model emergent from US Hispanic consumers A Aguirre‐Rodriguez, D Luna, CMO Alvarez, D Montoya Journal of Consumer Psychology 33 (2), 303-327, 2023 | 2 | 2023 |
| The roles of trait prudence and desire in consumer self-control for temptations A Aguirre-Rodriguez, P Torres Journal of Consumer Marketing 40 (3), 380-391, 2023 | 1 | 2023 |
| Beyond craving: Appetitive desire as a motivational antecedent of goal‐directed action intentions A Aguirre‐Rodriguez, RP Bagozzi, PL Torres Psychology & Marketing 38 (12), 2169-2190, 2021 | 1 | 2021 |
| Ethnic Congruity Motive: When Service Encounters with Hispanic Frontline Employees Enhance Hispanic Customers’ Service Satisfaction A Aguirre-Rodriguez, PL Torres, S Tavallaei Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior …, 2021 | | 2021 |
| Investigating the Motivational Processes Underlying Bicultural Consumer Response to Cultural Product Cues A Aguirre-Rodriguez, A Boveda-Lambie ACR North American Advances, 2008 | | 2008 |
M. Joseph SirgyVirginia Polytechnic Institute & State UniversityVerified email at vt.edu
