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Jake D. Hoskins
Jake D. Hoskins
Guy F. Atkinson Associate Professor of Data Science & Marketing, Willamette University
Verified email at willamette.edu
Title
Cited by
Cited by
Year
Guilty by association: Product-level category stigma and audience expectations in the US craft beer industry
MA Barlow, JC Verhaal, JD Hoskins
Journal of Management 44 (7), 2934-2960, 2018
1332018
Little fish in a big pond: Legitimacy transfer, authenticity, and factors of peripheral firm entry and growth in the market center
JC Verhaal, JD Hoskins, LW Lundmark
Strategic Management Journal 38 (12), 2532-2552, 2017
842017
How within-country consumer product (or brand) localness and supporting marketing tactics influence sales performance
J Hoskins, JC Verhaal, A Griffin
European Journal of Marketing 55 (2), 565-592, 2020
382020
The evolving role of hit and niche products in brick-and-mortar retail category assortment planning: A large-scale empirical investigation of US consumer packaged goods
JD Hoskins
Journal of Retailing and Consumer Services 57, 102234, 2020
222020
Offering value and capturing surplus: A strategy for private label sales in a new customer loyalty building scenario
JD Hoskins
Journal of Retailing and Consumer Services 28, 274-280, 2016
212016
New product performance advantages for extending large, established fast moving consumer goods (FMCG) brands
JD Hoskins, A Griffin
Journal of Product & Brand Management 28 (7), 812-829, 2019
192019
The influence of the online community, professional critics, and location similarity on review ratings for niche and mainstream brands
J Hoskins, S Gopinath, JC Verhaal, E Yazdani
Journal of the Academy of Marketing Science 49, 1065-1087, 2021
152021
Industry conditions, market share, and the firm’s ability to derive business-line profitability from diverse technological portfolios
JD Hoskins, SJ Carson
Journal of Business Research 149, 178-192, 2022
132022
On the contrasting strategic impact of online customer reviews for niche and mainstream organizations: Evidence from US higher education
JD Hoskins, BA Brown
Journal of Research in Interactive Marketing 12 (3), 347-369, 2018
122018
The high-end bias–investigating the irrational preference for high-end over low-end innovations
R Reinhardt, S Gurtner, J Hoskins, A Griffin
Academy of Management Proceedings 2017 (1), 13528, 2017
102017
Fraud abroad: GDP per capita, online customer reviews and vacation rental unit booking rates in the sharing economy
JD Hoskins, R Leick
Journal of Research in Interactive Marketing 13 (2), 249-275, 2019
62019
How a brick-and-mortar retailer’s strategic focus on niche (versus mainstream) brands influences category sales
JD Hoskins, A Griffin
Journal of Product & Brand Management 30 (4), 609-625, 2021
52021
Hold firm or adapt? An empirical examination of the institutional appeal implications of maintaining the Liberal Arts College identity
JD Hoskins, BA Brown
Journal of Marketing for Higher Education 27 (2), 188-212, 2017
52017
The Electronic Word-of-Mouth (eWOM) Implications of Mainstream Channel Distribution and Sales by Niche Brands
JD Hoskins, JK Watts
Journal of Interactive Marketing 57 (4), 614-628, 2022
42022
Growing the community bank in the shadow of national banks: an empirical analysis of the US banking industry, 1994–2018
JD Hoskins, S Abadi
Journal of Product & Brand Management 31 (8), 1235-1251, 2022
22022
The high-end bias-A decision-maker preference for premium over economy innovations
R Reinhardt, S Gurtner, JD Hoskins, A Griffin
Long Range Planning 57 (1), 102413, 2024
12024
Market selection and product positioning decisions’ implications for short-and long-term performance: evidence from the US music industry
JD Hoskins, A Griffin
Journal of Product & Brand Management 32 (4), 582-599, 2023
12023
The High-end Bias-An irrational preference of decision makers for high-end over low-end innovations.
R Reinhardt, S Gurtner, JD Hoskins, A Griffin
Academy of Management Proceedings 2017 (1), 13528, 2017
12017
Two empirical essays on the drivers of new product performance for fast moving consumer goods
JD Hoskins
The University of Utah, 2015
12015
Little Fish in a Big Pond: Resource Partitioning, Secondary Identities, and Specialist Competition
C Verhaal, J Hoskins, LW Lundmark
Academy of Management Proceedings 2015 (1), 17382, 2015
2015
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