| How Integrated Marketing Communications (IMC) works? A theoretical review and an analysis of its main drivers and effects L Porcu, S del Barrio-García, PJ Kitchen Communication & Society 25 (1), 313-348, 2012 | 248 | 2012 |
| Measuring integrated marketing communication by taking a broad organisational approach: The firm-wide IMC scale L Porcu, S Del Barrio-Garcia, PJ Kitchen European Journal of Marketing 51 (3), 692-718, 2017 | 120 | 2017 |
| Discovering prominent themes in integrated marketing communication research from 1991 to 2012: A co-word analytic approach F Munoz-Leiva, L Porcu, S Barrio-García International Journal of Advertising 34 (4), 678-701, 2015 | 108 | 2015 |
| Analyzing the influence of firm-wide integrated marketing communication on market performance in the hospitality industry L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros International Journal of Hospitality Management 80, 13-24, 2019 | 67 | 2019 |
| The role of customer online brand experience in customers' intention to forward online company-generated content: The case of the Islamic online banking sector in Palestine M Yasin, F Liébana-Cabanillas, L Porcu, RN Kayed Journal of Retailing and Consumer Services 52, 101902, 2020 | 65 | 2020 |
| The antecedent role of a collaborative vs. a controlling corporate culture on firm-wide integrated marketing communication and brand performance L Porcu, S del Barrio-García, PJ Kitchen, M Tourky Journal of Business Research 119, 435-443, 2020 | 49 | 2020 |
| CSR activities and consumer loyalty: The effect of the type of publicizing medium P Mercadé-Melé, S Molinillo, A Fernández-Morales, L Porcu Journal of Business Economics and Management 19 (3), 431-455, 2018 | 49 | 2018 |
| A cross-cultural analysis of the effect of language on perceived risk online JM Alcántara-Pilar, S del Barrio-García, L Porcu Computers in Human Behavior 29 (3), 596-603, 2013 | 42 | 2013 |
| Toward an understanding of online information processing in e-tourism: does national culture matter? JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu Journal of Travel & Tourism Marketing 34 (8), 1128-1142, 2017 | 36 | 2017 |
| Do adhocracy and market cultures facilitate firm-wide integrated marketing communication (IMC)? L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros International Journal of Advertising 36 (1), 121-141, 2017 | 35 | 2017 |
| The effect of brand experience on customers’ engagement behavior within the context of online Brand communities: the impact on intention to forward online Company-Generated content M Yasin, L Porcu, F Liébana-Cabanillas Sustainability 11 (17), 4649, 2019 | 27 | 2019 |
| Motivational duality in online consumer behaviour: website usability and flow state as moderating factors. JM Alcántara-Pilar, S del Barrio-Garcí, L Porcu, E Crespo-Almendros International Journal of Business & Economics 14 (1), 2015 | 27 | 2015 |
| Language as a cultural vessel in online servicescapes: Its impact on consumers' perceived risk, attitudes, and behavioural intentions JM Alcántara‐Pilar, S Del Barrio‐García, L Porcu, E Crespo‐Almendros Journal of Consumer Behaviour 16 (6), e61-e75, 2017 | 26 | 2017 |
| Venta personal: una perspectiva integrada y relacional S del Barrio García Editorial UOC, 2012 | 26 | 2012 |
| The impact of customer personality and online brand community engagement on intention to forward company and users generated content: palestinian banking industry a case M Yasin, L Porcu, M T Abusharbeh, F Liébana-Cabanillas Economic research-Ekonomska istraživanja 33 (1), 1985-2006, 2020 | 16 | 2020 |
| Analyzing the cultural diversity of consumers in the global marketplace JM Alcántara-Pilar IGI Global, 2015 | 15 | 2015 |
| A review of psycho-vs. socio-linguistics theories: An application to marketing research JM Alcántara-Pilar, S del Barrio-García, E Crespo-Almendros, L Porcu Advertising and branding: Concepts, methodologies, tools, and applications, 1-30, 2017 | 13 | 2017 |
| Sharing but caring: Location based mobile applications (LBMA) and privacy protection motivation N Rodríguez-Priego, L Porcu, PJ Kitchen Journal of Business Research 140, 546-555, 2022 | 8 | 2022 |
| Looking into the Islamic banking sector in Palestine: do religious values influence active social media engagement behavior? M Yasin, L Porcu, F Liébana-Cabanillas Journal of Islamic Marketing 12 (9), 1801-1819, 2020 | 8 | 2020 |
| Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage L Porcu, S del Barrio-García, JM Alcántara-Pilar, E Crespo-Almendros Advances in Advertising Research (Vol. VII) Bridging the Gap between …, 2016 | 7 | 2016 |
Salvador Del Barrio-García (ORCID: 0...University of GranadaVerified email at ugr.es
