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Mathieu Béal
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Cited by
Year
The impact of customer inclusion in firm governance on customers' commitment and voice behaviors
M Béal, W Sabadie
Journal of Business Research 92, 1-8, 2018
472018
How Do Observers React to Companies’ Humorous Responses to Online Public Complaints?
M Béal, Y Grégoire
Journal of Service Research 25 (2), 242-259, 2022
382022
The effects of relationship length on customer profitability after a service recovery
M Béal, W Sabadie, Y Grégoire
Marketing Letters 30 (3-4), 293-305, 2019
222019
Is service recovery of equal importance for private vs public complainers?
M Béal, A Suri, N Nguyen, Y Grégoire, S Sénécal
Journal of Business Research 153, 392-400, 2022
42022
Let's Laugh About It! Using Humor to Address Complainers’ Online Incivility
M Béal, Y Grégoire, FA Carrillat
Journal of Interactive Marketing 58 (1), 34-51, 2023
22023
“More CSR versus more benefits”: how members' motives influence loyalty toward cooperatives
C Lecuyer, M Béal, S Capelli, W Sabadie
European Journal of Marketing, 2022
12022
La contribution de la propriété légale des clients aux comportements d'engagement
M Béal
Lyon, 2018
12018
Exploring and Responding to Consumer Outrage, Failure, and Incivility
J Rotman, V Weber, A Reed, A Perkins, Y Gregoire, M Béal, L McQuilken, ...
ACR North American Advances, 2021
2021
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