The impact of customer inclusion in firm governance on customers' commitment and voice behaviors M Béal, W Sabadie Journal of Business Research 92, 1-8, 2018 | 47 | 2018 |
How Do Observers React to Companies’ Humorous Responses to Online Public Complaints? M Béal, Y Grégoire Journal of Service Research 25 (2), 242-259, 2022 | 38 | 2022 |
The effects of relationship length on customer profitability after a service recovery M Béal, W Sabadie, Y Grégoire Marketing Letters 30 (3-4), 293-305, 2019 | 22 | 2019 |
Is service recovery of equal importance for private vs public complainers? M Béal, A Suri, N Nguyen, Y Grégoire, S Sénécal Journal of Business Research 153, 392-400, 2022 | 4 | 2022 |
Let's Laugh About It! Using Humor to Address Complainers’ Online Incivility M Béal, Y Grégoire, FA Carrillat Journal of Interactive Marketing 58 (1), 34-51, 2023 | 2 | 2023 |
“More CSR versus more benefits”: how members' motives influence loyalty toward cooperatives C Lecuyer, M Béal, S Capelli, W Sabadie European Journal of Marketing, 2022 | 1 | 2022 |
La contribution de la propriété légale des clients aux comportements d'engagement M Béal Lyon, 2018 | 1 | 2018 |
Exploring and Responding to Consumer Outrage, Failure, and Incivility J Rotman, V Weber, A Reed, A Perkins, Y Gregoire, M Béal, L McQuilken, ... ACR North American Advances, 2021 | | 2021 |