Liye Ma
Liye Ma
Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland
Verified email at
Cited by
Cited by
Machine learning and AI in marketing–Connecting computing power to human insights
L Ma, B Sun
International Journal of Research in Marketing 37 (3), 481-504, 2020
The squeaky wheel gets the grease—An empirical analysis of customer voice and firm intervention on Twitter
L Ma, B Sun, S Kekre
Marketing Science 34 (5), 627-645, 2015
Consumer click behavior at a search engine: The role of keyword popularity
K Jerath, L Ma, YH Park
Journal of Marketing Research 51 (4), 480-486, 2014
A “position paradox” in sponsored search auctions
K Jerath, L Ma, YH Park, K Srinivasan
Marketing Science 30 (4), 612-627, 2011
Crumbs of the cookie: User profiling in customer-base analysis and behavioral targeting
M Trusov, L Ma, Z Jamal
Marketing Science 35 (3), 405-426, 2016
Latent homophily or social influence? An empirical analysis of purchase within a social network
L Ma, R Krishnan, AL Montgomery
Management Science 61 (2), 454-473, 2015
Platforms: a multiplicity of research opportunities
S Sriram, P Manchanda, ME Bravo, J Chu, L Ma, M Song, S Shriver, ...
Marketing Letters 26, 141-152, 2015
Selling the premium in freemium
X Gu, PK Kannan, L Ma
Journal of Marketing 82 (6), 10-27, 2018
An empirical analysis of the impact of pre-release movie piracy on box office revenue
L Ma, AL Montgomery, PV Singh, MD Smith
Information Systems Research 25 (3), 590-603, 2014
Recomended for you: The impact of profit incentives on the relevance of online recommendations
K Hosanagar, R Krishnan, L Ma
ICIS 2008 Proceedings, 31, 2008
The dual impact of movie piracy on box-office revenue: Cannibalization and promotion
L Ma, A Montgomery, MD Smith
Available at SSRN 2736946, 2016
Charting the path to purchase using topic models
H Li, L Ma
Journal of Marketing Research 57 (6), 1019-1036, 2020
Homophily or influence? An empirical analysis of purchase within a social network
L Ma, R Krishnan, A Montgomery
Working paper, Heinz School, Carnegie Mellon University, Pittsburgh, 2010
Only the interested learn: A model of proactive learning of product reviews
L Ma
Working paper, 2016
A dynamic competitive analysis of content production and link formation of Internet content developers
L Ma, B Sun, K Srinivasan
Working Paper, Carnegie Mellon University, 2010
Building the b [r] and: Understanding how social media drives consumer engagement and sales
YV Joshi, L Ma, WM Rand, L Raschid
Marketing Science Institute, Working Paper Series, Report, 2013
Pre-Release Movie Piracy and Box Office Sales: Estimates and Policy Implications
L Ma, A Montgomery, P Singh, MD Smith
Unpublished working paper, 2011
Homophily or influence?-analysis of purchase decisions in a social network context
L Ma, A Montgomery, R Krishnan
Workshop on Information System and Economics, 270-286, 2009
Image network and interest group– A heterogeneous network embedding approach to analyze social curation on Pinterest
L Ma, B Sun, K Zhang
working paper, 2019
Ai and machine learning
PK Kannan, L Ma
World Scientific Publishing Co. Pte. Ltd., 2023
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