| Individual marketing with imperfect targetability Y Chen, C Narasimhan, ZJ Zhang Marketing Science 20 (1), 23-41, 2001 | 437 | 2001 |
| Research note consumer addressability and customized pricing Y Chen, G Iyer Marketing Science 21 (2), 197-208, 2002 | 355 | 2002 |
| Sequential search with refinement: Model and application with click-stream data Y Chen, S Yao Management Science 63 (12), 4345-4365, 2017 | 226 | 2017 |
| Dynamic targeted pricing with strategic consumers Y Chen, ZJ Zhang International Journal of Industrial Organization 27 (1), 43-50, 2009 | 215 | 2009 |
| Bayesian analysis of simultaneous demand and supply S Yang, Y Chen, GM Allenby Quantitative marketing and economics 1, 251-275, 2003 | 205 | 2003 |
| Cross-market network effect with asymmetric customer loyalty: Implications for competitive advantage Y Chen, J Xie Marketing Science 26 (1), 52-66, 2007 | 191 | 2007 |
| Referral infomediaries Y Chen, G Iyer, V Padmanabhan Marketing Science 21 (4), 412-434, 2002 | 182 | 2002 |
| Consumer heterogeneity and competitive price-matching guarantees Y Chen, C Narasimhan, ZJ Zhang Marketing Science 20 (3), 300-314, 2001 | 166 | 2001 |
| Accounting profits versus marketing profits: A relevant metric for category management Y Chen, JD Hess, RT Wilcox, ZJ Zhang Marketing science 18 (3), 208-229, 1999 | 154 | 1999 |
| Research note—price discrimination after the purchase: Rebates as state-dependent discounts Y Chen, S Moorthy, ZJ Zhang Management Science 51 (7), 1131-1140, 2005 | 140 | 2005 |
| A theory of combative advertising Y Chen, YV Joshi, JS Raju, ZJ Zhang Marketing Science 28 (1), 1-19, 2009 | 132 | 2009 |
| Untangling searchable and experiential quality responses to counterfeits Y Qian, Q Gong, Y Chen Marketing Science 34 (4), 522-538, 2015 | 118 | 2015 |
| Determining consumers’ discount rates with field studies S Yao, CF Mela, J Chiang, Y Chen Journal of Marketing Research 49 (6), 822-841, 2012 | 117 | 2012 |
| The benefit of uniform price for branded variants Y Chen, TH Cui Marketing Science 32 (1), 36-50, 2013 | 111 | 2013 |
| The impact of sampling and network topology on the estimation of social intercorrelations X Chen, Y Chen, P Xiao Journal of Marketing Research 50 (1), 95-110, 2013 | 101 | 2013 |
| Modeling credit card share of wallet: Solving the incomplete information problem Y Chen, JH Steckel Journal of Marketing Research 49 (5), 655-669, 2012 | 100 | 2012 |
| Limited memory, categorization, and competition Y Chen, G Iyer, A Pazgal Marketing Science 29 (4), 650-670, 2010 | 96 | 2010 |
| Estimating disaggregate models using aggregate data through augmentation of individual choice Y Chen, S Yang Journal of Marketing Research 44 (4), 613-621, 2007 | 81 | 2007 |
| Pay-as-you-wish pricing Y Chen, O Koenigsberg, ZJ Zhang Marketing Science 36 (5), 780-791, 2017 | 78 | 2017 |
| Buyer-initiated vs. seller-initiated information revelation P Bhardwaj, Y Chen, D Godes Management Science 54 (6), 1104-1114, 2008 | 78 | 2008 |
