Oliver Götz

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Citations	5403	2308
h-index	20	14
i10-index	25	16

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200520062007200820092010201120122013201420152016201720182019202020212022202317 68 85 202 204 183 203 272 319 310 427 411 354 394 377 411 390 425 309

Co-authors

Bradley WilsonAssociate Professor of Communication, Brand and Urban Creative Cultures, Universidad de Los AndesVerified email at uniandes.edu.co
Barak LibaiMarketing Professor, Reichman University (formally IDC), Herzliya , IsraelVerified email at idc.ac.il
Hans RisseladaAssociate Professor at the University of GroningenVerified email at rug.nl
Andrew T. StephenL'Oréal Professor of Marketing, Saïd Business School, University of OxfordVerified email at sbs.ox.ac.uk
Ruth N. BoltonArizona State UniversityVerified email at asu.edu
Christian M. RingleProfessor of Management, Hamburg University of Technology, Technische Universität Hamburg, TUHHVerified email at tuhh.de
Sebastian TillmannsDepartment of Management, Technology, and Economics, ETH ZürichVerified email at ethz.ch
Martin WetzelsFull Professor of Marketing, EDHEC Business SchoolVerified email at edhec.edu
Soenke AlbersProfessor of Marketing and Innovation, Kühne Logistics UniversityVerified email at the-klu.org
Jörg HenselerProfessor, University of Twente, Enschede, NL; and NOVA IMS, Universidade Nova de Lisboa, PTVerified email at utwente.nl
Murali MantralaUniversity of MissouriVerified email at missouri.edu
Werner J. ReinartzProfessor of MarketingVerified email at uni-koeln.de
Florian PallasControlExpert GmbHVerified email at controlexpert.com
Michael SteinerUniversity Witten/HerdeckeVerified email at uni-wh.de
Stefan StieglitzProfessor at University of Potsdam, GermanyVerified email at connected-organization.de

Oliver Götz

Professor für internationales B-to-B Marketing und Sales Management, ESB Business School, Reutlingen

Verified email at reutlingen-university.de - Homepage

CRM Sales Innovation Marketing Strategy


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Evaluation of structural equation models using the partial least squares (PLS) approach O Götz, K Liehr-Gobbers, M Krafft Handbook of partial least squares: Concepts, methods and applications, 691-711, 2009	1531	2009
Customer-to-customer interactions: broadening the scope of word of mouth research B Libai, R Bolton, MS Bügel, K De Ruyter, O Götz, H Risselada, ... Journal of service research 13 (3), 267-282, 2010	1003	2010
Analyse von strukturgleichungsmodellen mit hilfe der partial-least-squares (PLS)-methode O Götz, K Liehr-Gobbers Die Betriebswirtschaft 64 (6), 714, 2004	579	2004
Die Validierung von Strukturgleichungsmodellen mit Hilfe des partial-least-squares (PLS)-Ansatzes M Krafft, O Götz, K Liehr-Gobbers Handbuch PLS-Pfadmodellierung, Stuttgart, 71-86, 2005	473	2005
Evaluation of structural equation models using the partial least squares (PLS) approach O Gotz, K Liehr-Gobbers, M Krafft Handbook of partial least squares: Concepts, methods and applications 1 (3 …, 2010	410	2010
Messmodelle mit Konstrukten zweiter Ordnung in der betriebswirtschaftlichen Forschung S Albers, O Götz Die Betriebswirtschaft 66 (6), 669, 2006	244	2006
On the use of formative measurement specifications in structural equation modeling: A Monte Carlo simulation study to compare covariance-based and partial least squares model … CM Ringle, O Götz, M Wetzels, B Wilson METEOR Research Memoranda (RM/09/014), 2009	181	2009
Investigating the moderating role of fit on sports sponsorship and brand equity J Henseler, B Wilson, O Götz, C Hautvast International Journal of Sports Marketing and Sponsorship 8 (4), 34-42, 2007	153	2007
The evolution of marketing channel research domains and methodologies: an integrative review and future directions M Krafft, O Goetz, M Mantrala, F Sotgiu, S Tillmanns Journal of retailing 91 (4), 569-585, 2015	151	2015
Implementation effects in the relationship between CRM and its performance I Dalla Pozza, O Goetz, JM Sahut Journal of Business Research 89, 391-403, 2018	141	2018
Der Partial-Least-Squares-(PLS)-Ansatz zur Analyse von Strukturgleichungsmodellen O Götz, K Liehr-Gobbers Marketing-Centrum Münster, Inst. f. Marketing, Westf. Wilhelms-Univ., 2004	92	2004
Investigating organisational innovativeness: Developing a multidimensional formative measure F Pallas, F Böckermann, O Goetz, K Tecklenburg International journal of innovation management 17 (04), 1350009, 2013	61	2013
Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen M Krafft, O Götz Grundlagen des CRM: Konzepte und Gestaltung, 325-356, 2006	55	2006
Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen M Krafft, O Götz Grundlagen des CRM: Strategie, Geschäftsprozesse und IT-Unterstützung, 213-246, 2011	45	2011
The role of sales and marketing in market-oriented companies O Götz, AK Hoelter, M Krafft Journal of Personal Selling & Sales Management 33 (4), 353-371, 2013	40	2013
Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit O Götz, W Hoyer, M Krafft, W Reinartz Kundenzufriedenheit: Konzepte-Methoden-Erfahrungen, 349-376, 2016	38	2016
Erfolgreiche Implementierung von CRM-Strategien O Götz, M Krafft Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein …, 2017	35	2017
How to separate the wheat from the chaff: Improved variable selection for new customer acquisition S Tillmanns, F Ter Hofstede, M Krafft, O Goetz Journal of Marketing 81 (2), 99-113, 2017	32	2017
Customer Relationship Management öffentlicher und privater TV-Sender M Krafft, O Götz Handbuch Medien-und Multimediamanagement, 337-363, 2003	23	2003
Kundenkarten: Kundenkartenprogramme erfolgreich gestalten B Klingsporn Fachverl. der Verlag-Gruppe Handelsbl., 2007	21	2007

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