Gerard Tellis
Gerard Tellis
Marshall School of Business, University of Southern California
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Organizing for radical product innovation: The overlooked role of willingness to cannibalize
RK Chandy, GJ Tellis
Journal of marketing research 35 (4), 474-487, 1998
The incumbent's curse? Incumbency, size, and radical product innovation
RK Chandy, GJ Tellis
Journal of marketing 64 (3), 1-17, 2000
Research on Innovation: A Review and Agenda for Marketing Science
J Hauser, GJ Tellis, A Griffin
Marketing science 25 (6), 687-717, 2006
Pioneer advantage: Marketing logic or marketing legend?
PN Golder, GJ Tellis
Journal of marketing Research 30 (2), 158-170, 1993
Radical innovation across nations: The preeminence of corporate culture
GJ Tellis, JC Prabhu, RK Chandy
Journal of marketing 73 (1), 3-23, 2009
Strategic bundling of products and prices: A new synthesis for marketing
S Stremersch, GJ Tellis
Journal of marketing 66 (1), 55-72, 2002
Advertising exposure, loyalty, and brand purchase: A two-stage model of choice
GJ Tellis
Journal of marketing research 25 (2), 134-144, 1988
Mining marketing meaning from online chatter: Strategic brand analysis of big data using latent dirichlet allocation
S Tirunillai, GJ Tellis
Journal of marketing research 51 (4), 463-479, 2014
Does chatter really matter? Dynamics of user-generated content and stock performance
S Tirunillai, GJ Tellis
Marketing science 31 (2), 198-215, 2012
The price elasticity of selective demand: A meta-analysis of econometric models of sales
GJ Tellis
Journal of marketing research 25 (4), 331-341, 1988
Contextual and temporal components of reference price
KN Rajendran, GJ Tellis
Journal of marketing 58 (1), 22-34, 1994
Technological evolution and radical innovation
A Sood, GJ Tellis
Journal of marketing 69 (3), 152-168, 2005
Effective advertising: Understanding when, how, and why advertising works
GJ Tellis
Sage Publications, 2003
Best value, price-seeking, and price aversion: The impact of information and learning on consumer choices
GJ Tellis, GJ Gaeth
Journal of marketing 54 (2), 34-45, 1990
Beyond the many faces of price: an integration of pricing strategies
GJ Tellis
Journal of marketing 50 (4), 146-160, 1986
The international takeoff of new products: The role of economics, culture, and country innovativeness
GJ Tellis, S Stremersch, E Yin
Marketing Science 22 (2), 188-208, 2003
First to market, first to fail? Real causes of enduring market leadership
GJ Tellis, PN Golder
MIT Sloan management review 37 (2), 65-75, 1996
How well does advertising work? Generalizations from meta-analysis of brand advertising elasticities
R Sethuraman, GJ Tellis, RA Briesch
Journal of marketing research 48 (3), 457-471, 2011
Disruptive technology or visionary leadership?
GJ Tellis
Journal of Product Innovation Management 23 (1), 34-38, 2006
Reklama a podpora prodeje
GJ Tellis
Grada, 2000
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