| Business-to-business referral as digital coopetition strategy: Insights from an industry-wise digital business network Y Zhu, VL Wang, YJ Wang, J Nastos European Journal of Marketing 54 (6), 1181-1203, 2020 | 60 | 2020 |
| Building industrial brand equity on resource advantage YJ Wang, N Capon, VL Wang, C Guo Industrial Marketing Management 72, 4-16, 2018 | 60 | 2018 |
| How B2B platform improves Buyers’ performance: Insights into platform’s substitution effect L Zhou, H Mao, T Zhao, VL Wang, X Wang, P Zuo Journal of Business Research 143, 72-80, 2022 | 53 | 2022 |
| Understanding the role of influencers on live streaming platforms: when tipping makes the difference L Zhou, F Jin, B Wu, X Wang, VL Wang, Z Chen European Journal of Marketing 56 (10), 2677-2697, 2022 | 31 | 2022 |
| A comparison of humor styles in US and Mexican television commercials KW Cruthirds, VL Wang, YJ Wang, J Wei Marketing Intelligence & Planning 30 (4), 384-401, 2012 | 25 | 2012 |
| Webrooming or showrooming? The moderating effect of product attributes Y Guo, M Zhang, V Lynette Wang Journal of Research in Interactive Marketing 16 (4), 534-550, 2022 | 21 | 2022 |
| The impact of advertising self-presentation style on customer purchase intention F Zeng, W Li, VL Wang, C Guo Asia Pacific Journal of Marketing and Logistics 32 (6), 1242-1254, 2020 | 19 | 2020 |
| Abusive supervision, leader-member exchange, and creativity: a multilevel examination C He, R Teng, L Zhou, VL Wang, J Yuan Frontiers in Psychology 12, 647169, 2021 | 15 | 2021 |
| “Enculturated” Pleasure: A Study in Multicultural Engagement: How Do Mexican and US Consumers Respond To Humorous Advertising Differently? VL Wang, KW Cruthirds, YJ Wang, J Wei Journal of Advertising Research 54 (3), 320-331, 2014 | 15 | 2014 |
| Differences in organizational web site design across cultures: A comparative study of US and Chinese industrial SMEs V Wang, H Lou, Y Wang, C Guo Asia Pacific Journal of Marketing and Logistics 27 (4), 582-599, 2015 | 14 | 2015 |
| Hustle for survival or bustle for revival: Effects of Guanxi orientation and order of entry for China's electronic business ventures L Zhou, Y Niu, VL Wang, K Tang Industrial Marketing Management 93, 370-381, 2021 | 9 | 2021 |
| Analyzing organizational citizenship behavior in Mexico: A collectivist perspective MA Baeza, YJ Wang, VL Wang Global Business and Organizational Excellence 37 (1), 16-27, 2017 | 9 | 2017 |
| Role transitions at the prosumer level: spillover effects in the collaborative economy from an interactive marketing perspective M Ertz, É Boily, S Sun, E Sarigöllü European Journal of Marketing 56 (10), 2721-2748, 2022 | 8 | 2022 |
| How to craft humorous advertisements across diverse cultures? Multi‐country insights from Brazilian, Chinese and American consumers Y Zhu, V Lynette Wang, YJ Wang, JJ Wei International Journal of Consumer Studies 46 (3), 716-730, 2022 | 8 | 2022 |
| The impact of intragroup relationship conflict on intention to re-enroll: Implications for virtual learning Y Zhu, V Lynette Wang, E Leach, K Cruthirds, Y Wang Internet Research 29 (6), 1370-1385, 2019 | 5 | 2019 |
| Shared but unhappy? Detrimental effects of using shared products on psychological ownership and consumer happiness T Zhao, Y Lu, VL Wang, B Wu, Z Chen, W Song, L Zhou Journal of Business Research 169, 114306, 2023 | 2 | 2023 |
| Hispanic humor styles on Facebook: An analytical study VL Wang, YC Wu, H Lou Research Anthology on Usage, Identity, and Impact of Social Media on Society …, 2022 | 1 | 2022 |
| Factors Influencing Performance of Private Equity Investment Funds Exit Through Mergers and Acquisitions P Fu, Y Zhang, M Zeng, L Zhou, VL Wang Proceedings of the Fifteenth International Conference on Management Science …, 2021 | 1 | 2021 |
| Virtual versus human: Unraveling consumer reactions to service failures through influencer types T Zhao, Y Ran, B Wu, VL Wang, L Zhou, CL Wang Journal of Business Research 178, 114657, 2024 | | 2024 |
| Cultural Insights Into Social Dating Ad Humor Styles: Comparative Group Study in a Digital Dating Community VL Wang, Y Wang, J Gault, MA Baeza International Journal of Social Media and Online Communities (IJSMOC) 13 (2 …, 2021 | | 2021 |
