‪Joel Mier‬ - ‪Google Scholar‬

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	All	Since 2019
Citations	27	26
h-index	2	2
i10-index	2	2

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Co-authors

Ajay KohliProfessor of Marketing, Georgia TechVerified email at scheller.gatech.edu
Wesley J. JohnstonCBIM RoundTable Professor of Marketing, Georgia State UniversityVerified email at gsu.edu
Jeffrey R. CarlsonAssociate Professor of Marketing, University of RichmondVerified email at richmond.edu

Joel Mier

Joel Mier

Lecturer of Marketing, University of Richmond

Verified email at richmond.edu - Homepage

Customer Centricity Market Segmentation Innovation Processes Co-Creation


Title Sort by citations Sort by year Sort by title	Cited by Cited by	Year
Netflix: reinvention across multiple time periods, reflections and directions for future research J Mier, AK Kohli AMS Review 11, 194-205, 2021	13	2021
Business buyers are people too: Exploring how geodemographics affects business-to-business selling effectiveness J Mier, J Carlson, DN Bellenger, WJ Johnston Journal of Business & Industrial Marketing 35 (10), 1539-1552, 2020	10	2020
Did Dodd–Frank miss the mark? Financial experts’ and regulators’ perspectives on resolution plans E Cho, J Mier, C Jones, D Bellenger Journal of Banking Regulation 18, 80-102, 2017	2	2017
Business" Buyers" Are People Too: Do Personal Characteristics Help to Explain the Effectiveness of Selected Marketing Activities in a B2B Setting? JPD Mier	2	2016

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