Helena Alves

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Citations	8750	6022
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Mario RaposoFull Professor in Management Universidade da Beira Interior - UBI/DGE/NECE - PortugalVerified email at ubi.pt
Emerson MainardesFUCAPE Business SchoolVerified email at fucape.br
Arminda do PaçoUniversidade da Beira InteriorVerified email at ubi.pt
João Carlos Correia Leitão 🌳University of Beira Interior, NECE & CEG-IST and ICS, University of LisbonVerified email at ubi.pt
Ana María Campón Cerro (https://orcid...Profesora en Área de Comercialización e Investigación de Mercados en la UExVerified email at unex.es
Eugénia de Matos PedroUniversity of Beira Interior; NECE - Research Center in Business SciencesVerified email at ubi.pt
José Manuel Hernández MogollónProfesor de Marketing UExVerified email at unex.es
Cristina FernandesUniversity of Beira Interior & NECE- Research Center-University of Beira Interior, Portugal.Verified email at ubi.pt
Paulo DuarteResearch Center in Business Sciences (NECE), University of Beira InteriorVerified email at ubi.pt
João J. FerreiraAssociate Professor w/ Habilitation, Universidade da Beira Interior & NECE - Research Unit, PortugalVerified email at ubi.pt
Chris ShielProfessor Sustainable Development and GlobalistaionVerified email at bournemouth.ac.uk
Maria José Carvalho de Souza Domin...Professora dos Programas de Pós-Graduação em Administração e Ciências Contábeis, UniversidadeVerified email at furb.br
Walter Leal FilhoProfessor of Climate Change Management & Environment and TechnologyVerified email at haw-hamburg.de
SerrasqueiroUniversidade Beira InteriorVerified email at ubi.pt
Walter WymerProfessor of Marketing, University of LethbridgeVerified email at uleth.ca
Luísa V. LopesPrincipal Investigator, iMM, Faculdade de Medicina, Universidade de LisboaVerified email at medicina.ulisboa.pt
Carlos BritoProfessor de Marketing, Faculdade de Economia da Universidade do PortoVerified email at fep.up.pt
Filipe SardoUBIVerified email at ubi.pt
Cristina EstevãoUNIVERSIDADE DA BEIRA INTERIORVerified email at ubi.pt
Purificación Alcaide-PulidoPhd in Communication and Education Department at Universidad Loyola AndalucíaVerified email at uloyola.es

Helena Alves

University of Beira Interior

Verified email at ubi.pt

marketing services nonprofit public social marketing


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Stakeholder theory: issues to resolve EW Mainardes, H Alves, M Raposo Management Decision 49 (2), 226-252, 2011	671	2011
Conceptual model of student satisfaction in higher education H Alves, M Raposo Total Quality Management 18 (5), 571-588, 2007	667	2007
The influence of university image on student behaviour H Alves, M Raposo International journal of educational management 24 (1), 73-85, 2010	609	2010
Social media marketing: a literature review and implications H Alves, C Fernandes, M Raposo Psychology & Marketing 33 (12), 1029-1038, 2016	395	2016
A model for stakeholder classification and stakeholder relationships E Wagner Mainardes, H Alves, M Raposo Management decision 50 (10), 1861-1879, 2012	373	2012
Value co-creation: Concept and contexts of application and study H Alves, C Fernandes, M Raposo Journal of Business Research 69 (5), 1626-1633, 2016	300	2016
A new model for testing green consumer behaviour A do Paço, C Shiel, H Alves Journal of cleaner production 207, 998-1006, 2019	273	2019
La medición de la satisfacción en la enseóanza universitaria: El ejemplo de la universidade da beirainterior H Alves, M Raposo International Review on Public and Nonprofit Marketing 1 (1), 73-88, 2004	265	2004
On the relationship between intellectual capital and financial performance: A panel data analysis on SME hotels F Sardo, Z Serrasqueiro, H Alves International Journal of Hospitality Management 75, 67-74, 2018	245	2018
Sustainable improvement of competitiveness in rural tourism destinations: The quest for tourist loyalty in Spain AM Campón-Cerro, JM Hernández-Mogollón, H Alves Journal of Destination Marketing & Management 6 (3), 252-266, 2017	242	2017
Understanding university image: a structural equation model approach PO Duarte, HB Alves, MB Raposo International Review on Public and Nonprofit Marketing 7 (1), 21-36, 2010	235	2010
Co-creation and innovation in public services H Alves The service industries journal 33 (7-8), 671-682, 2013	208	2013
Development of a green consumer behaviour model A Do Paço, H Alves, C Shiel, WL Filho International Journal of Consumer Studies 37 (4), 414-421, 2013	199	2013
The measurement of the construct satisfaction in higher education H Alves, M Raposo The service industries journal 29 (2), 203-218, 2009	195	2009
An Exploratory Research on the Stakeholders of a University EW Mainardes, H Alves, M Raposo Journal of Management and Strategy 1 (1), p76, 2010	176	2010
Dimensions of service quality and satisfaction in healthcare: a patient’s satisfaction index ML Raposo, HM Alves, PA Duarte Service Business 3 (1), 85-100, 2009	172	2009
The measurement of perceived value in higher education: a unidimensional approach H Alves The Service Industries Journal 31 (12), 1943-1960, 2011	147	2011
Drivers of innovation strategies: Testing the Tidd and Bessant (2009) model JJM Ferreira, CI Fernandes, H Alves, ML Raposo Journal of Business Research 68 (7), 1395-1403, 2015	146	2015
Back to the future of intellectual capital research: a systematic literature review E Pedro, J Leitão, H Alves Management Decision 56 (11), 2502-2583, 2018	126	2018
Impacts of small tourism events on rural places HM Baptista Alves, A María Campón Cerro, A Vanessa Ferreira Martins Journal of Place Management and Development 3 (1), 22-37, 2010	120	2010

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