So Yeon Chun
So Yeon Chun
Associate Professor of Technology and Operations Management, INSEAD
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Conditional value-at-risk and average value-at-risk: Estimation and asymptotics
SY Chun, A Shapiro, S Uryasev
Operations Research 60 (4), 739-756, 2012
Strategic consumers, revenue management, and the design of loyalty programs
SY Chun, A Ovchinnikov
Management Science 65 (9), 3969-3987, 2019
Normal versus noncentral chi-square asymptotics of misspecified models
SY Chun, A Shapiro
Multivariate Behavioral Research 44 (6), 803-827, 2009
Loyalty program liabilities and point values
SY Chun, DA Iancu, N Trichakis
Manufacturing & Service Operations Management 22 (2), 257-272, 2020
When friends become competitors: The design of resource exchange alliances
SY Chun, AJ Kleywegt, A Shapiro
Management Science 63 (7), 2127-2145, 2017
Refocusing loyalty programs in the era of big data: a societal lens paradigm
V Stourm, SA Neslin, ET Bradlow, E Breugelmans, SY Chun, P Gardete, ...
Marketing Letters 31, 405-418, 2020
Risk-based loan pricing: Portfolio optimization approach with marginal risk contribution
SY Chun, MA Lejeune
Management Science 66 (8), 3735-3753, 2020
Modified Distribution-Free Goodness of Fit Test Statistic
SY Chun, M Browne, A Shapiro
Psychometrika, 2018
Dynamic pricing with point redemption
H Chung, HS Ahn, SY Chun
Manufacturing & Service Operations Management 24 (4), 2134-2149, 2022
Construction of covariance matrices with a specified discrepancy function minimizer, with application to factor analysis
SY Chun, A Shapiro
SIAM journal on matrix analysis and applications 31 (4), 1570-1583, 2010
Loyalty Currency and Mental Accounting: Do Consumers Treat Points Like Money?
F Lim, SY Chun, V Satopää
Available at SSRN 3974642, 2023
Spending or stockpiling: Consumers’ decisions to redeem loyalty program points
SY Chun, R Hamilton
ACR North American Advances, 2016
EXPRESS: Paying with Money or Paying with Points: How Variable vs. Fixed Exchange Rates Influence Loyalty Point Redemption
SY Chun, RW Hamilton
Journal of Marketing Research, 00222437241255650, 2024
Hybrid is good: Stochastic optimization and applied statistics for OR
SY Chun
Georgia Institute of Technology, 2012
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Artículos 1–14