The use of visual warnings in social marketing: The case of tobacco K Gallopel-Morvan, P Gabriel, M Le Gall-Ely, S Rieunier, B Urien Journal of Business Research 64 (1), 7-11, 2011 | 177 | 2011 |
Socio-cognitive factors associated with lifestyle changes in response to the COVID-19 epidemic in the general population: results from a cross-sectional study in France A Constant, DF Conserve, K Gallopel-Morvan, J Raude Frontiers in psychology 11, 579460, 2020 | 112 | 2020 |
Consumer perceptions of cigarette pack design in France: a comparison of regular, limited edition and plain packaging K Gallopel-Morvan, C Moodie, D Hammond, F Eker, E Beguinot, ... Tobacco Control 21 (5), 502-506, 2012 | 90 | 2012 |
France's Evin law on the control of alcohol advertising: content, effectiveness and limitations K Gallopel‐Morvan, S Spilka, C Mutatayi, A Rigaud, F Lecas, F Beck Addiction 112, 86-93, 2017 | 87 | 2017 |
L'utilisation de la peur dans un contexte de marketing social: état de l'art, limites et voies de recherche K Gallopel-Morvan Recherche et Applications en Marketing (French Edition) 21 (4), 41-60, 2006 | 80 | 2006 |
Gambling marketing strategies and the internet: What do we know? A systematic review M Guillou-Landreat, K Gallopel-Morvan, D Lever, D Le Goff, JY Le Reste Frontiers in Psychiatry 12, 583817, 2021 | 55 | 2021 |
The impact of cigarette packaging design among young females in Canada: findings from a discrete choice experiment K Kotnowski, GT Fong, K Gallopel-Morvan, T Islam, D Hammond Nicotine & Tobacco Research 18 (5), 1348-1356, 2016 | 54 | 2016 |
Plain packaging: legislative differences in Australia, France, the UK, New Zealand and Norway, and options for strengthening regulations C Moodie, J Hoek, J Scheffels, K Gallopel-Morvan, K Lindorff Tobacco control 28 (5), 485-492, 2019 | 52 | 2019 |
Plain packaging and public health: the case of tobacco K Gallopel-Morvan, P Gabriel, M Le Gall-Ely, S Rieunier, B Urien Journal of Business Research 66 (1), 133-136, 2013 | 50 | 2013 |
Marketing & communication des associations K Gallopel-Morvan, P Birambeau, F Larceneux, S Rieunier Dunod, 2013 | 47 | 2013 |
Plain tobacco packaging: progress, challenges, learning and opportunities C Moodie, J Hoek, D Hammond, K Gallopel-Morvan, D Sendoya, L Rosen, ... Tobacco Control 31 (2), 263-271, 2022 | 46 | 2022 |
La peur est-elle efficace dans un contexte français de lutte contre les comportements tabagiques? K Gallopel-Morvan Décisions marketing 37 (1), 7-16, 2005 | 45 | 2005 |
The effectiveness of current French health warnings displayed on alcohol advertisements and alcoholic beverages G Dossou, K Gallopel-Morvan, JF Diouf The European Journal of Public Health 27 (4), 699-704, 2017 | 40 | 2017 |
The influence of threatening visual warnings on tobacco packaging: Measuring the impact of threat level, image size, and type of pack through psychophysiological and self … O Droulers, K Gallopel-Morvan, S Lacoste-Badie, M Lajante PloS one 12 (9), e0184415, 2017 | 37 | 2017 |
Adolescents’ perceptions of an on-cigarette health warning C Moodie, AM MacKintosh, K Gallopel-Morvan, G Hastings, A Ford Nicotine & Tobacco Research 19 (10), 1232-1237, 2017 | 35 | 2017 |
Perceptions of plain packaging among young adult roll-your-own smokers in France: a naturalistic approach K Gallopel-Morvan, C Moodie, F Eker, E Beguinot, Y Martinet Tobacco Control 24 (e1), e39-e44, 2015 | 35 | 2015 |
La normalisation des associations: quelle efficacité pour rassurer les parties prenantes? 37 F Busson-Villa 38, K Gallopel-Morvan 39 Revue management et avenir, 168-190, 2012 | 35 | 2012 |
Social marketing interventions to promote physical activity among 60 years and older: a systematic review of the literature L Goethals, N Barth, D Hupin, MS Mulvey, F Roche, K Gallopel-Morvan, ... BMC public health 20, 1-11, 2020 | 31 | 2020 |
Consumer understanding of cigarette emission labelling K Gallopel-Morvan, C Moodie, D Hammond, F Eker, E Beguinot, ... The European Journal of Public Health 21 (3), 373-375, 2011 | 31 | 2011 |
Qualitative exploration of young adult RYO smokers' practices J Hoek, S Ferguson, K Gallopel-Morvan Tobacco control 26 (5), 563-568, 2017 | 28 | 2017 |