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Margot van Mulken
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The impact of perceived complexity, deviation and comprehension on the appreciation of visual metaphor in advertising across three European countries
M Van Mulken, R Le Pair, C Forceville
Journal of Pragmatics 42 (12), 3418-3430, 2010
1842010
Finding irony: An introduction of the verbal irony procedure (VIP)
C Burgers, M Van Mulken, PJ Schellens
Metaphor and Symbol 26 (3), 186-205, 2011
1812011
Puns, relevance and appreciation in advertisements
M Van Mulken, R Van Enschot-van Dijk, H Hoeken
Journal of pragmatics 37 (5), 707-721, 2005
1762005
Finding the tipping point: Visual metaphor and conceptual complexity in advertising
M Van Mulken, A Van Hooft, U Nederstigt
Journal of Advertising 43 (4), 333-343, 2014
1522014
Politeness markers in French and Dutch requests
M Van Mulken
Language sciences 18 (3-4), 689-702, 1996
1331996
Verbal irony: Differences in usage across written genres
C Burgers, M Van Mulken, PJ Schellens
Journal of Language and Social Psychology 31 (3), 290-310, 2012
972012
Are you being served?: A genre analysis of American and Dutch company replies to customer inquiries
M Van Mulken, W van der Meer
English for Specific Purposes 24 (1), 93-109, 2005
852005
Analyzing rhetorical devices in print advertisements
MJP van Mulken
802003
Type of evaluation and marking of irony: The role of perceived complexity and comprehension
C Burgers, M van Mulken, PJ Schellens
Journal of Pragmatics 44 (3), 231-242, 2012
792012
Rhetoric in advertising: Attitudes towards verbo-pictorial rhetorical figures
R Van Enschot, H Hoeken, M Van Mulken
Information Design Journal 16 (1), 35-45, 2008
742008
Testing methods on an artificially created textual tradition
PV Baret, C Macé, P Robinson, C Peersman, R Mazza, J Noret, E Wattel, ...
International workshop, Date: 2004/09/01-2004/09/02, Location: Louvain-la …, 2006
422006
Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements.
M Van Mulken, R Enschot, H Hoeken
Information Design Journal & Document Design 13 (2), 2005
422005
Levels of implicitness in magazine advertisements: An experimental study into the relationship between complexity and appreciation in magazine advertisements.
M Van Mulken, R Enschot, H Hoeken
Information Design Journal & Document Design 13 (2), 2005
422005
The use of co-textual irony markers in written discourse
C Burgers, M van Mulken, PJ Schellens
Humor 26 (1), 45-68, 2013
302013
Cultural Differences? Visual Metaphor in Advertising: Comprehension and Tolerance of Ambiguity in Four European Countries.
A van Hooft, M van Mulken, U Nedertigt
Advances in Advertising Research (Vol. IV) The Changing Roles of Advertising …, 2013
262013
Wolves, confederates, and the happy few: The influence of comprehension, agreement, and group membership on the attitude toward irony
M van Mulken, C Burgers, B van der Plas
Discourse Processes 48 (1), 50-68, 2010
252010
Shock waves in text traditions
E Wattel, MJP Van Mulken
Studies in Stemmatology, 105-121, 1996
231996
Rhetorical figures in TV commercials The occurrence of schemes and tropes and their effects on commercial likeability 1
R Enschot, C Beckers, M Mulken
Information Design Journal 18 (2), 138-147, 2010
222010
Weighted formal support of a pedigree
E Wattel, MP van Mulken
Studies in stemmatology, 135-169, 1996
211996
On verbal irony, images and creativity: A corpus-analytic approach
C Burgers, M van Mulken, PJ Schellens
Creativity and the agile mind: A multidisciplinary approach to a …, 2013
182013
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