| Media content analysis: Its uses, benefits and best practice methodology JR Macnamara Asia Pacific public relations journal 6 (1), 1-34, 2005 | 1393 | 2005 |
| Social media communication in organizations: The challenges of balancing openness, strategy, and management J Macnamara, A Zerfass International journal of strategic communication 6 (4), 287-308, 2012 | 571 | 2012 |
| The 21st century media (r) evolution: Emergent communication practices J Macnamara Peter Lang, 2010 | 286 | 2010 |
| Organizational listening: The missing essential in public communication JR Macnamara Peter Lang Publishing, 2016 | 242 | 2016 |
| Organizational listening: Addressing a major gap in public relations theory and practice J Macnamara Journal of Public Relations Research 28 (3-4), 146-169, 2016 | 182 | 2016 |
| Public relations and the social: How practitioners are using, or abusing, social media J Macnamara Asia Pacific public relations journal, 2010 | 165 | 2010 |
| Journalism–PR relations revisited: The good news, the bad news, and insights into tomorrow's news J Macnamara Public relations review 40 (5), 739-750, 2014 | 159 | 2014 |
| Public communication practices in the Web 2.0-3.0 mediascape: The case for PRevolution J Macnamara PRism 7 (3), 1-13, 2010 | 149 | 2010 |
| Beyond voice: audience-making and the work and architecture of listening as new media literacies J Macnamara Continuum 27 (1), 160-175, 2013 | 141 | 2013 |
| ‘PESO’media strategy shifts to ‘SOEP’: Opportunities and ethical dilemmas J Macnamara, M Lwin, A Adi, A Zerfass Public Relations Review 42 (3), 377-385, 2016 | 139 | 2016 |
| The continuing convergence of journalism and PR: New insights for ethical practice from a three-country study of senior practitioners J Macnamara Journalism & mass communication quarterly 93 (1), 118-141, 2016 | 124 | 2016 |
| Toward a theory and practice of organizational listening J Macnamara International Journal of Listening 32 (1), 1-23, 2018 | 113 | 2018 |
| Breaking the measurement and evaluation deadlock: A new approach and model J Macnamara Journal of communication management 19 (4), 371-387, 2015 | 104 | 2015 |
| Expanding evaluation to progress strategic communication: Beyond message tracking to open listening J Macnamara, A Gregory Future Directions of Strategic Communication, 141-158, 2020 | 102 | 2020 |
| E-electioneering 2010: Trends in social media use in Australian political communication J Macnamara, G Kenning Media International Australia 139 (1), 7-22, 2011 | 102 | 2011 |
| Research in public relations: A review of the use of evaluation and formative research JR Macnamara CARMA: Asia Pacific, a Media Monitors Company, 2008 | 102* | 2008 |
| Evaluating public communication: Exploring new models, standards, and best practice J Macnamara Routledge, 2017 | 99 | 2017 |
| Emerging international standards for measurement and evaluation of public relations: A critical analysis J Macnamara Public Relations Inquiry 3 (1), 7-29, 2014 | 97 | 2014 |
| Corporate and organisational diplomacy: an alternative paradigm to PR J Macnamara Journal of communication management 16 (3), 312-325, 2012 | 96 | 2012 |
| Creating an “architecture of listening” in organizations J Macnamara The basis of engagement, trust, healthy democracy, social equity, and …, 2015 | 95 | 2015 |
Ansgar ZerfassProfessor and Chair of Strategic Communication, Leipzig UniversityDirección de correo verificada de uni-leipzig.de
