Francisco J. Martínez-López
Francisco J. Martínez-López
Professor of Business Administration, University of Granada (Spain)
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The determinants of export performance: A review of the research in the literature between 1998 and 2005
CMP Sousa, FJ Martínez‐López, F Coelho
International Journal of Management Reviews 10 (4), 343-374, 2008
Strategies for E-Business: Creating Value Through Electronic and Mobile Commerce Concepts and Cases
T Jelassi, A Enders, FJ Martínez-López
Pearson Education Limited; 3rd Revised edition, 2014
Dynamic marketing capabilities: Toward an integrative framework
V Barrales‐Molina, FJ Martínez‐López, JC Gázquez‐Abad
International Journal of Management Reviews 16 (4), 397-416, 2014
Fifty years of the European Journal of Marketing: a bibliometric analysis
FJ Martínez-López, JM Merigó, L Valenzuela-Fernández, C Nicolás
European Journal of Marketing 52 (1/2), 439-468, 2018
Exploring the impact of individualism and uncertainty avoidance in Web-based electronic learning: An empirical analysis in European higher education
MJ Sánchez-Franco, FJ Martínez-López, FA Martín-Velicia
Computers & Education 52 (3), 588-598, 2009
Structural Equation Modelling in Marketing and Business Research: Critical Issues and Practical Recommendations
FJ Martínez-López, JC Gázquez-Abad, CMP Sousa
European Journal of Marketing 47 (1/2), 115-152, 2013
Online shopping, the standard learning hierarchy, and consumers' internet expertise: An American-Spanish comparison
FJ Martínez-López, P Luna, F José Martínez
Internet Research 15 (3), 312-334, 2005
Artificial intelligence-based systems applied in industrial marketing: An historical overview, current and future insights
FJ Martínez-López, J Casillas
Industrial Marketing Management 42 (4), 489-495, 2013
Modelling students' flow experiences in an online learning environment
I Esteban-Millat, FJ Martínez-López, R Huertas-García, A Meseguer, ...
Computers & Education 71, 111-123, 2014
Consumer engagement in an online brand community
FJ Martínez-López, R Anaya-Sánchez, S Molinillo, R Aguilar-Illescas, ...
Electronic Commerce Research and Applications 23, 24-37, 2017
Utilitarian motivations in online consumption: Dimensional structure and scales
FJ Martínez-López, C Pla-García, JC Gázquez-Abad, I Rodríguez-Ardura
Electronic Commerce Research and Applications 13 (3), 188-204, 2014
Mining uncertain data with multiobjective genetic fuzzy systems to be applied in consumer behaviour modelling
J Casillas, FJ Martínez-López
Expert Systems with Applications 36 (2), 1645-1659, 2009
Online Brand Communities. Using the Social Web for Branding and Marketing
FJ Martínez-López, R Anaya-Sánchez, R Aguilar-Illescas, S Molinillo
Springer, 2016
Organizational learning and innovation as sources of strategic fit
I Tamayo-Torres, L Gutierrez-Gutierrez, FJ Llorens-Montes, ...
Industrial Management & Data Systems 116 (8), 1445-1467, 2016
Marketing Intelligent Systems for consumer behaviour modelling by a descriptive induction approach based on Genetic Fuzzy Systems
FJ Martínez-López, J Casillas
Industrial Marketing Management 38 (7), 714-731, 2009
Another look at ‘being there’experiences in digital media: Exploring connections of telepresence with mental imagery
I Rodríguez-Ardura, FJ Martínez-López
Computers in Human Behavior 30, 508-518, 2014
Dynamics of customer response to promotional and relational direct mailings from an apparel retailer: The moderating role of relationship strength
JC Gázquez-Abad, MH De Canniére, FJ Martínez-López
Journal of Retailing 87 (2), 166-181, 2011
Online advertising intrusiveness and consumers’ avoidance behaviors
F Rejón-Guardia, FJ Martínez-López
Handbook of strategic e-business management, 565-586, 2014
Going with the consumer towards the social web environment: a review of extant knowledge
I Rodríguez-Ardura, FJ Martínez-López, P Luna
International Journal of Electronic Marketing and Retailing 3 (4), 415-440, 2010
Motivations for consumption behaviours on the web: a conceptual model based on a holistic approach
FJ Martinez-Lopez, P Luna-Huertas, FJ Martinez
International Journal of Electronic Marketing and Retailing 1 (1), 3-20, 2006
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