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Lakshman Krishnamurthi
Lakshman Krishnamurthi
Professor of Marketing, Kellogg School, Northwestern University
Verified email at kellogg.northwestern.edu
Title
Cited by
Cited by
Year
On the go: How mobile shopping affects customer purchase behavior
RJH Wang, EC Malthouse, L Krishnamurthi
Journal of retailing 91 (2), 217-234, 2015
8242015
An empirical analysis of the relationship between brand loyalty and consumer price elasticity
L Krishnamurthi, SP Raj
Marketing science 10 (2), 172-183, 1991
7881991
A comparative analysis of reference price models
RA Briesch, L Krishnamurthi, T Mazumdar, SP Raj
Journal of consumer research 24 (2), 202-214, 1997
7331997
Late mover advantage: How innovative late entrants outsell pioneers
V Shankar, GS Carpenter, L Krishnamurthi
Journal of Marketing research 35 (1), 54-70, 1998
6721998
Asymmetric response to price in consumer brand choice and purchase quantity decisions
L Krishnamurthi, T Mazumdar, SP Raj
Journal of consumer research 19 (3), 387-400, 1992
4571992
A model of brand choice and purchase quantity price sensitivities
L Krishnamurthi, SP Raj
Marketing Science 7 (1), 1-20, 1988
3941988
Measuring the dynamic effects of promotions on brand choice
P Papatla, L Krishnamurthi
Journal of Marketing research 33 (1), 20-35, 1996
3401996
The effect of differences in the number of attribute levels on conjoint results
DR Wittink, L Krishnamurthi, DJ Reibstein
Marketing Letters 1, 113-123, 1990
2891990
Investigating the relationship between the content of online word of mouth, advertising, and brand performance
S Gopinath, JS Thomas, L Krishnamurthi
Marketing Science 33 (2), 241-258, 2014
2772014
Customizing promotions in online stores
J Zhang, L Krishnamurthi
Marketing science 23 (4), 561-578, 2004
2592004
Analysis of new product diffusion using a four-segment trial-repeat model
M Hahn, S Park, L Krishnamurthi, AA Zoltners
Marketing Science 13 (3), 224-247, 1994
2461994
The advantages of entry in the growth stage of the product life cycle: An empirical analysis
V Shankar, GS Carpenter, L Krishnamurthi
Journal of Marketing Research 36 (2), 269-276, 1999
2311999
Comparing derived importance weights across attributes
DR Wittink, L Krishnamurthi, JB Nutter
Journal of Consumer Research 8 (4), 471-474, 1982
1851982
The effect of advertising on consumer price sensitivity
L Krishnamurthi, SP Raj
Journal of Marketing Research 22 (2), 119-129, 1985
1731985
Relating price sensitivity to retailer promotional variables and pricing policy: an empirical analysis
V Shankar, L Krishnamurthi
Journal of Retailing 72 (3), 249-272, 1996
1581996
Demand dynamics in the seasonal goods industry: An empirical analysis
GP Soysal, L Krishnamurthi
Marketing Science 31 (2), 293-316, 2012
1462012
Accounting for heterogeneity and dynamics in the loyalty–price sensitivity relationship
L Krishnamurthi, P Papatla
Journal of Retailing 79 (2), 121-135, 2003
1042003
A probit model of choice dynamics
P Papatla, L Krishnamurthi
Marketing science 11 (2), 189-206, 1992
901992
Channel pass-through of trade promotions
V Nijs, K Misra, ET Anderson, K Hansen, L Krishnamurthi
Marketing Science 29 (2), 250-267, 2010
862010
Conjoint models of family decision making
L Krishnamurthi
International Journal of Research in Marketing 5 (3), 185-198, 1988
761988
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