Taxonomy of buying decision approaches MD Bunn Journal of marketing 57 (1), 38-56, 1993 | 597 | 1993 |
Stakeholder collaboration: Implications for stakeholder theory and practice GT Savage, MD Bunn, B Gray, Q Xiao, S Wang, EJ Wilson, ES Williams Journal of business ethics 96, 21-26, 2010 | 296 | 2010 |
Stakeholder analysis for multi‐sector innovations MD Bunn, GT Savage, BB Holloway Journal of Business & Industrial Marketing 17 (2/3), 181-203, 2002 | 165 | 2002 |
Anatomy of a social partnership: A stakeholder perspective EJ Wilson, MD Bunn, GT Savage Industrial Marketing Management 39 (1), 76-90, 2010 | 94 | 2010 |
Interrelationships among key aspects of the organizational procurement process GK Hunter, MD Bunn, WD Perreault Jr International Journal of Research in Marketing 23 (2), 155-170, 2006 | 91 | 2006 |
Key aspects of organizational buying: conceptualization and measurement MD Bunn Journal of the Academy of Marketing Science 22 (2), 160-169, 1994 | 81 | 1994 |
Organizational memory: a new perspective on the organizational buying process J Eun Park, MD Bunn Journal of Business & Industrial Marketing 18 (3), 237-257, 2003 | 76 | 2003 |
Government/business relationships: Insights into contract implementation S Wang, MD Bunn Journal of public procurement 4 (1), 84-115, 2004 | 70 | 2004 |
Situational risk in organizational buying: a basis for adaptive selling MD Bunn, BSC Liu Industrial Marketing Management 25 (5), 439-452, 1996 | 69 | 1996 |
Patterns of information source use across industrial purchase situations MD Bunn, SW Clopton Decision Sciences 24 (2), 457-478, 1993 | 60 | 1993 |
Timeless and timely issues in distance education planning MD Bunn American Journal of Distance Education 15 (1), 55-68, 2001 | 51 | 2001 |
Process heuristics in organizational buying: starting to fill a gap DW Barclay, MD Bunn Journal of Business Research 59 (2), 186-194, 2006 | 48 | 2006 |
Outsourcing services in the healthcare sector WK Foxx, MD Bunn, V McCay Journal of Medical Marketing 9 (1), 41-55, 2009 | 42 | 2009 |
Information search in industrial purchase decisions MD Bunn Journal of Business-to-Business Marketing 1 (2), 67-102, 1993 | 36 | 1993 |
An empirical model of professional buyers' search effort MD Bunn, GT Butaney, NP Hoffman Journal of Business-to-Business Marketing 8 (4), 55-84, 2001 | 34 | 2001 |
Understanding organizational buying behavior: The challenges of the 1990s MD Bunn Review of marketing, 227-259, 1990 | 25 | 1990 |
Consumer perceptions of medical information sources: an application of multidimensional scaling MD Bunn Health Marketing Quarterly 10 (3-4), 83-104, 1993 | 17 | 1993 |
Stakeholder perceptions and implications for technology marketing in multi-sector innovations: the case of intelligent transport systems MD Bunn, F Azmi, M Puentes International Journal of Technology Marketing 4 (2-3), 129-148, 2009 | 12 | 2009 |
Aspects of consumer search for health information: A framework for structuring information problems MD Bunn Health Marketing Quarterly 11 (3-4), 75-98, 1994 | 11 | 1994 |
Stakeholder relationship management in multi-sector innovations JD Hansen, MD Bunn Journal of Relationship Marketing 8 (3), 196-217, 2009 | 9 | 2009 |