Ralf Wagner
Ralf Wagner
Professor of Sustainable Marketing, University of Kassel (Germany)
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Cited by
Cited by
Entrepreneurial ecosystems: A systematic review
P Maroufkhani, R Wagner, WK Wan Ismail
Journal of Enterprising Communities: People and Places in the Global Economy …, 2018
Putting sustainable supply chain management into base of the pyramid research
RU Khalid, S Seuring, P Beske, A Land, SA Yawar, R Wagner
Supply Chain Management: An International Journal 20 (6), 681-696, 2015
Green supply chain management in food retailing: survey-based evidence in Croatia
K Petljak, K Zulauf, I Štulec, S Seuring, R Wagner
Supply Chain Management: An International Journal 23 (1), 1-15, 2018
Antecedents to the adoption of mobile payment in China and Italy: An integration of UTAUT2 and innovation resistance theory
G Migliore, R Wagner, FS Cechella, F Liébana-Cabanillas
Information Systems Frontiers 24 (6), 2099-2122, 2022
Big data analytics and firm performance: A systematic review
P Maroufkhani, R Wagner, WK Wan Ismail, MB Baroto, M Nourani
Information 10 (7), 226, 2019
Contemporary marketing practices in Russia
R Wagner
European Journal of Marketing, 2005
The Internet of Things–Chance and challenge in industrial business relationships
C Falkenreck, R Wagner
Industrial Marketing Management 66 (10), 181-195, 2017
Cultural influence on luxury value perceptions: Collectivist vs. individualist luxury perceptions
F Aliyev, R Wagner
Journal of International Consumer Marketing 30 (3), 158-172, 2018
How digitalization changes the internationalization of entrepreneurial firms: Theoretical considerations and empirical evidence
A Wittkop, K Zulauf, R Wagner
Management Dynamics in the Knowledge Economy 6 (2), 193-207, 2018
Fehlende Werte in der Marktforschung
R Decker, R Wagner, T Temme
Marktforschung: Methoden, Anwendungen, Praxisbeispiele, 1999
Fehlende Werte: Ursachen, Konsequenzen und Behandlung
R Decker, R Wagner
Handbuch Marktforschung, 2007
An internet‐based approach to environmental scanning in marketing planning
R Decker, R Wagner, SW Scholz
Marketing Intelligence & Planning 23 (2), 189-199, 2005
The impact of perceived innovativeness on maintaining a buyer–seller relationship in health care markets: A cross-cultural study
C Falkenreck, R Wagner
Journal of Marketing Management 27 (3-4), 225-242, 2011
Marketingforschung-Methoden und Modelle zur Bestimmung des Käuferverhaltens
R Decker, R Wagner
A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis
F Aliyev, T Urkmez, R Wagner
Management Review Quarterly 69, 233-264, 2019
Impact of direct marketing activities on company reputation transfer success: Empirical evidence from five different cultures
C Falkenreck, R Wagner
Corporate Reputation Review 13, 20-37, 2010
Virtual reality experience of mega sports events: A technology acceptance study
L Capasa, K Zulauf, R Wagner
Journal of Theoretical and Applied Electronic Commerce Research 17 (2), 686-703, 2022
Leveraging learning with gamification: An experimental case study with bank managers
F Cechella, G Abbad, R Wagner
Computers in Human Behavior Reports 3, 100044, 2021
Solid waste management: The disposal behavior of poor people living in Gaza Strip refugee camps
M Salem, K Raab, R Wagner
Resources, Conservation and Recycling 153, 104550, 2020
R Decker, R Wagner
Methoden und Modelle zur Bestimmung des Käuferverhaltens, München, 2002
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