Get my own profile
Public access
View all1 article
0 articles
available
not available
Based on funding mandates
Co-authors
P.C. VerhoefProfessor of MarketingVerified email at rug.nl
Thorsten Hennig-ThurauUniversity of MuensterVerified email at wiwi.uni-muenster.de
Bernd SkieraProfessor of Electronic Commerce, Goethe-University, Frankfurt, GermanyVerified email at wiwi.uni-frankfurt.de
Arvind RangaswamyPenn State UniversityVerified email at psu.edu
Edward C MalthouseNorthwestern University: integrated marketing communications, industrial engineering and mgmt sciVerified email at northwestern.edu
Sarah DiefenbachLudwig-Maximilians-UniversityVerified email at lmu.de
Benjamin MuellerProfessor for Digital Business, University of BremenVerified email at uni-bremen.de
Felix EggersCOPENHAGEN BUSINESS SCHOOLVerified email at cbs.dk
Jochen WirtzNational University of SingaporeVerified email at nus.edu.sg
Florian PallasControlExpert GmbHVerified email at controlexpert.com
Werner J. ReinartzProfessor of Marketing, Vice Rector at the Univ. of CologneVerified email at uni-koeln.de
Lisa E. BoltonProfessor of Marketing, The Pennsylvania State UniversityVerified email at psu.edu
Niels HoltropAssistant Professor, Maastricht UniversityVerified email at maastrichtuniversity.nl
Wayne D. HoyerProfessor of Marketing, University of Texas at AustinVerified email at mccombs.utexas.edu
Harley KrohmerChairman Institute of Marketing, University of Bern, SwitzerlandVerified email at imu.unibe.ch
Follow![Lara Lobschat](https://scholar.googleusercontent.com/citations?view_op=view_photo&user=INP6ZwsAAAAJ&citpid=4)
Lara Lobschat
Assistant Professor of Marketing, Maastricht University
Verified email at maastrichtuniversity.nl