Sounds big: The effects of acoustic pitch on product perceptions ML Lowe, KL Haws Journal of Marketing Research 54 (2), 331-346, 2017 | 119 | 2017 |
(Im) moral support: The social outcomes of parallel self-control decisions ML Lowe, KL Haws Journal of Consumer Research 41 (2), 489-505, 2014 | 61 | 2014 |
The impact of corporate social responsibility on brand sales: An accountability perspective D Nickerson, M Lowe, A Pattabhiramaiah, A Sorescu Journal of Marketing 86 (2), 5-28, 2022 | 46 | 2022 |
A quiet disquiet: Anxiety and risk avoidance due to nonconscious auditory priming ML Lowe, KE Loveland, A Krishna Journal of Consumer Research 46 (1), 159-179, 2019 | 37 | 2019 |
An overture to overeating: The cross-modal effects of acoustic pitch on food preferences and serving behavior M Lowe, C Ringler, K Haws Appetite 123, 128-134, 2018 | 31 | 2018 |
Ceding and succeeding: How the altruistic can benefit from the selfish in joint decisions M Lowe, H Nikolova, CJ Miller, SL Dommer Journal of Consumer Psychology 29 (4), 652-661, 2019 | 23 | 2019 |
Confession and self-control: A prelude to repentance or relapse? ML Lowe, KL Haws Journal of Personality and Social Psychology 116 (4), 563, 2019 | 11 | 2019 |
Sounds big: the cross-modal effects of auditory pitch on product perceptions M Lowe, K Haws ACR North American Advances, 2014 | 1 | 2014 |
Vocal Similarity and Peripheral Cues on Persuasion NK Hyun, M Lowe, A Krishna OSF, 2023 | | 2023 |
When the Two of Us Care Too Much for Each Other: Subversive Effects of Altruism in Joint Dyadic Decisions. H Nikolova, S Dommer, C Miller, M Lowe Advances in Consumer Research 45, 2017 | | 2017 |
17-D: Friends With Benefits: Social Support and Pain of Payment D Abrams, S Bond, M Lowe ACR North American Advances, 2017 | | 2017 |
Fevered Pitch: Anxiety and Risk Avoidance in Response to Low-Pitch Ambient Sounds M Lowe, K Loveland, A Krishna ACR North American Advances, 2017 | | 2017 |
Social navigation in the pursuit of self-control goals ML Lowe Texas A&M University, 2015 | | 2015 |
Off My Chest and At It Again: Is Confession a Prelude to Repentance Or Relapse? M Lowe, K Haws ACR North American Advances, 2015 | | 2015 |
Pitch, Threat and Risk Aversion K Loveland, M Lowe ACR North American Advances, 2014 | | 2014 |
More than Music: Sound and Sonic Elements in Consumer Psychology E Sayin, A Krishna, G Briand-Decré, JC Nunes, A Ordanini, M Lowe, ... Advances in Consumer Research 42, 2014 | | 2014 |
Camaraderie in Crime: Shared Self-Control Decisions and Affiliation M Lowe, K Haws ACR North American Advances, 2013 | | 2013 |
Anticipate, Go Big, Enjoy, Repeat: Towards an Optimal Consumption Strategy and Well-Being M Lowe, K Haws ACR North American Advances, 2011 | | 2011 |
Web Appendix for “The Impact of Corporate Social Responsibility on Brand Sales: An Accountability Perspective” D Nickerson, M Lowe, A Pattabhiramaiah, A Sorescu | | |