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Suzanne Altobello
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Year
Toward a unified theory of consumer acceptance technology
S Kulviwat, GC Bruner II, A Kumar, SA Nasco, T Clark
Psychology & Marketing 24 (12), 1059-1084, 2007
6162007
Athlete identity and reactions to retirement from sports
W Webb, S Nasco, S Riley, B Headrick
Journal of Sport Behaviour 21, 338-362, 1998
4721998
Comparing theories to explain e-commerce adoption
EE Grandón, SA Nasco, PP Mykytyn Jr
Journal of Business research 64 (3), 292-298, 2011
2962011
Gaining control through counterfactual thinking
SA Nasco, KL Marsh
Personality and Social Psychology Bulletin 25 (5), 557-569, 1999
2281999
Predicting electronic commerce adoption in Chilean SMEs
SA Nasco, EG Toledo, PP Mykytyn Jr
Journal of Business Research 61 (6), 697-705, 2008
1952008
Toward an expanded measure of athletic identity: The inclusion of public and private dimensions
SA Nasco, WM Webb
Journal of Sport and Exercise Psychology 28 (4), 434-453, 2006
1042006
Comparing consumer responses to advertising and non‐advertising mobile communications
SA Nasco, GC Bruner
Psychology & Marketing 25 (8), 821-837, 2008
872008
Cross‐cultural equivalence of price perceptions across American, Chinese, and Japanese consumers
J Meng, S Altobello Nasco
Journal of product & brand management 18 (7), 506-516, 2009
652009
The CAT model: Extensions and moderators of dominance in technology acceptance
SA Nasco, S Kulviwat, A Kumar, GC Bruner Ii
Psychology & marketing 25 (10), 987-1005, 2008
632008
Can gamification improve financial behavior? The moderating role of app expertise
J Bayuk, SA Altobello
International Journal of Bank Marketing 37 (4), 951-975, 2019
582019
Information search for home, medical, and financial services by mature consumers
S Altobello Nasco, D Hale
Journal of services Marketing 23 (4), 226-235, 2009
562009
Perceptions and recall of advertising content presented on mobile handled devices
SA Nasco, GC Bruner
Journal of Interactive Advertising 7 (2), 51-62, 2007
502007
Stimulus context and the formation of consumer ideals
ADJ Cooke, C Janiszewski, M Cunha Jr, SA Nasco, E De Wilde
Journal of Consumer Research 31 (1), 112-124, 2004
452004
Measuring country-of-origin effects in Caucasians, African-Americans and Chinese consumers for products and services
JG Meng, SA Nasco, T Clark
Journal of International Consumer Marketing 20 (2), 17-31, 2008
442008
Mature consumers speak: insights on information search and self-efficacy for service purchases
SA Nasco, D Hale, M Thomas
Services Marketing Quarterly 33 (2), 119-137, 2012
242012
What makes social shoppers click? The role of social rewards in social shopping
KK Coker, RE Boostrom Jr, SA Altobello
Marketing Management Journal 24 (1), 66-79, 2014
202014
Product placements in social settings: The impact of coviewing on the recall of placed brands
KK Coker, SA Altobello
Journal of Business Research 87, 128-136, 2018
182018
Message exposure with friends: The role of social context on attitudes toward prominently placed brands
KK Coker, SA Altobello, SK Balasubramanian
Journal of Consumer Behaviour 12 (2), 102-111, 2013
172013
Brand–Character association and attitude toward brands in movie placements
R Kurthakoti, SK Balasubramanian, S Altobello
International Journal of Business Administration 7 (2), 43-59, 2016
92016
Buzzing with disclosure of social shopping rewards
KK Coker, DS Smith, SA Altobello
Journal of Research in Interactive Marketing, 2015
92015
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