| Toward a unified theory of consumer acceptance technology S Kulviwat, GC Bruner II, A Kumar, SA Nasco, T Clark Psychology & Marketing 24 (12), 1059-1084, 2007 | 691 | 2007 |
| Athlete identity and reactions to retirement from sports W Webb, S Nasco, S Riley, B Headrick Journal of Sport Behaviour 21, 338-362, 1998 | 503 | 1998 |
| Comparing theories to explain e-commerce adoption EE Grandón, SA Nasco, PP Mykytyn Jr Journal of Business research 64 (3), 292-298, 2011 | 325 | 2011 |
| Gaining control through counterfactual thinking SA Nasco, KL Marsh Personality and Social Psychology Bulletin 25 (5), 557-569, 1999 | 245 | 1999 |
| Predicting electronic commerce adoption in Chilean SMEs SA Nasco, EG Toledo, PP Mykytyn Jr Journal of Business Research 61 (6), 697-705, 2008 | 210 | 2008 |
| Toward an expanded measure of athletic identity: The inclusion of public and private dimensions SA Nasco, WM Webb Journal of Sport and Exercise Psychology 28 (4), 434-453, 2006 | 112 | 2006 |
| Can gamification improve financial behavior? The moderating role of app expertise J Bayuk, SA Altobello International Journal of Bank Marketing 37 (4), 951-975, 2019 | 110 | 2019 |
| Comparing consumer responses to advertising and non‐advertising mobile communications SA Nasco, GC Bruner Psychology & Marketing 25 (8), 821-837, 2008 | 94 | 2008 |
| The CAT model: Extensions and moderators of dominance in technology acceptance SA Nasco, S Kulviwat, A Kumar, GC Bruner Ii Psychology & marketing 25 (10), 987-1005, 2008 | 71 | 2008 |
| Cross‐cultural equivalence of price perceptions across American, Chinese, and Japanese consumers J Meng, S Altobello Nasco Journal of Product & Brand Management 18 (7), 506-516, 2009 | 70 | 2009 |
| Information search for home, medical, and financial services by mature consumers S Altobello Nasco, D Hale Journal of Services Marketing 23 (4), 226-235, 2009 | 59 | 2009 |
| Perceptions and recall of advertising content presented on mobile handled devices SA Nasco, GC Bruner Journal of Interactive Advertising 7 (2), 51-62, 2007 | 56 | 2007 |
| Stimulus context and the formation of consumer ideals ADJ Cooke, C Janiszewski, M Cunha Jr, SA Nasco, E De Wilde Journal of Consumer Research 31 (1), 112-124, 2004 | 48 | 2004 |
| Measuring country-of-origin effects in Caucasians, African-Americans and Chinese consumers for products and services JG Meng, SA Nasco, T Clark Journal of International Consumer Marketing 20 (2), 17-31, 2008 | 47 | 2008 |
| Mature consumers speak: Insights on information search and self-efficacy for service purchases SA Nasco, D Hale, M Thomas Services Marketing Quarterly 33 (2), 119-137, 2012 | 26 | 2012 |
| Product placements in social settings: The impact of coviewing on the recall of placed brands KK Coker, SA Altobello Journal of Business Research 87, 128-136, 2018 | 24 | 2018 |
| What makes social shoppers click? The role of social rewards in social shopping KK Coker, RE Boostrom Jr, SA Altobello Marketing Management Journal 24 (1), 66-79, 2014 | 20 | 2014 |
| Message exposure with friends: The role of social context on attitudes toward prominently placed brands KK Coker, SA Altobello, SK Balasubramanian Journal of Consumer Behaviour 12 (2), 102-111, 2013 | 15 | 2013 |
| Buzzing with disclosure of social shopping rewards KK Coker, DS Smith, SA Altobello Journal of Research in Interactive Marketing 9 (3), 170-189, 2015 | 11 | 2015 |
| II (2007). Perceptions and recall of advertising content presented on mobile handheld devices SA Nasco, GC Bruner Journal of Interactive Advertising 7 (2), 0 | 10 | |
