Treating the nation as a brand: Some neglected issues J O’Shaughnessy, NJ O’Shaughnessy Journal of macromarketing 20 (1), 56-64, 2000 | 585 | 2000 |
Marketing, the consumer society and hedonism J O’Shaughnessy, N Jackson O’Shaughnessy European Journal of Marketing 36 (5/6), 524-547, 2002 | 546 | 2002 |
The phenomenon of political marketing NJ O'Shaughnessy Springer, 1990 | 487 | 1990 |
Persuasion in advertising J O'Shaugnessy, N O'Shaughnessy Routledge, 2003 | 422 | 2003 |
Politics and propaganda: Weapons of mass seduction NJ O'Shaughnessy Manchester University Press, 2004 | 412 | 2004 |
The marketing power of emotion J O'Shaughnessy, NJ O'Shaughnessy Oxford University Press, 2002 | 404 | 2002 |
The marketing of political marketing N O’shaughnessy European journal of marketing 35 (9/10), 1047-1057, 2001 | 340 | 2001 |
Theory and concept development in political marketing: Issues and an agenda SC Henneberg, NJ O'shaughnessy Journal of political marketing 6 (2-3), 5-31, 2007 | 159 | 2007 |
The idea of political marketing NO O'Shaughnessy, SCM Henneberg Bloomsbury Publishing USA, 2002 | 156 | 2002 |
Political marketing management and theories of democracy SC Henneberg, M Scammell, NJ O'Shaughnessy Marketing Theory 9 (2), 165-188, 2009 | 146 | 2009 |
Social propaganda and social marketing: a critical difference? N O’Shaughnessy European Journal of Marketing 30 (10/11), 54-67, 1996 | 145 | 1996 |
The service‐dominant perspective: a backward step? J O'Shaughnessy, N Jackson O'Shaughnessy European Journal of Marketing 43 (5/6), 784-793, 2009 | 133 | 2009 |
Political relationship marketing: Some macro/micro thoughts SC Henneberg, NJ O'Shaughnessy Journal of Marketing Management 25 (1-2), 5-29, 2009 | 124 | 2009 |
Selling Hitler: propaganda and the Nazi brand N O'Shaughnessy Journal of Public Affairs: An International Journal 9 (1), 55-76, 2009 | 111 | 2009 |
Political marketing: Theory and concepts RP Ormrod, SCM Henneberg, NJ O'Shaughnessy Sage, 2013 | 110 | 2013 |
Michael Porter’s Competitive Advantage revisited NJ O’Shaughnessy Management Decision 34 (6), 12-20, 1996 | 107 | 1996 |
Green consciousness of consumers in a developing country: A study of Egyptian consumers PI Tantawi, NJ O’Shaughnessy, KAR Gad, MAS Ragheb Contemporary Management Research 5 (1), 2009 | 102 | 2009 |
The dark side of political marketing: Islamist propaganda, Reversal Theory and British Muslims PR Baines, NJ O'Shaughnessy, K Moloney, B Richards, S Butler, M Gill European Journal of Marketing 44 (3/4), 478-495, 2010 | 89 | 2010 |
Political marketing and political propaganda N O’Shaughnessy Handbook of political marketing, 725-740, 1999 | 85 | 1999 |
Selling terror: The symbolization and positioning of Jihad NJ O'Shaughnessy, PR Baines Marketing Theory 9 (2), 227-241, 2009 | 78 | 2009 |