| Differential mediating effects of radical and incremental innovation on market orientation-performance relationship: A meta-analysis W Chang, GR Franke, TD Butler, CF Musgrove, AE Ellinger Journal of Marketing Theory and Practice 22 (3), 235-250, 2014 | 146 | 2014 |
| The environmental belief-behaviour gap: Exploring barriers to green consumerism CB Gabler, TD Butler, FG Adams Journal of Customer Behaviour 12 (2-3), 159-176, 2013 | 70 | 2013 |
| Consumer reactions to retailer’s religious affiliation: roles of belief congruence, religiosity, and cue strength S Alhouti, CCF Musgrove, TD Butler, G D’Souza Journal of Marketing Theory and Practice 23 (1), 75-93, 2015 | 47 | 2015 |
| Employer trustworthiness, worker pride, and camaraderie as a source of competitive advantage: Evidence from great places to work TD Butler, C Armstrong, A Ellinger, G Franke Journal of Strategy and Management 9 (3), 322-343, 2016 | 28 | 2016 |
| Unwanted pursuit behavior: understanding salespeople's desire to pursue and desire to avoid customers S Alhouti, TD Butler, CM Johnson, L Davis Journal of Marketing Theory and Practice 22 (4), 385-400, 2014 | 6 | 2014 |
| The role of antecedents and consequences of soft and hard benefits in loyalty program success TD Butler, G D’Souza der markt 50, 201-217, 2011 | 5 | 2011 |
| Soft and hard benefits of loyalty programs and loyalty outcomes TD Butler, G D’Souza Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference …, 2014 | 2 | 2014 |
| Performance benefits of being a great firm to work for: An investigation from the employee perspective TD Butler The University of Alabama, 2014 | 2 | 2014 |
| Charting the course: a framework for networking across the selling ecosystem MR Burchett, RT Epler, A Pappas, TD Butler, M Rouziou, W Bolander, ... European Journal of Marketing 58 (3), 733-755, 2024 | 1 | 2024 |
| Online Social Networks: Motivations and Value Co-Creation CCF Musgrove, T Butler, Y Kim Ideas in Marketing: Finding the New and Polishing the Old: Proceedings of …, 2014 | 1 | 2014 |
| It’s not Easy Being Green: Why Consumer Behaviors Don’t Match their Attitudes CB Gabler, TD Butler The Customer is NOT Always Right? Marketing Orientationsin a Dynamic …, 2017 | | 2017 |
| Performance Benefits of Being a Great Retailer to Work For: A Resource-Based Perspective TD Butler, AE Ellinger, CE Armstrong ADVANCES IN MARKETING, 336, 2014 | | 2014 |
Carolyn ("Casey") Findley MusgroveAssistant Professor of Marketing, Indiana University SoutheastVerified email at ius.edu
