Zsolt Katona
Zsolt Katona
Haas School of Business, UC Berkeley
Dirección de correo verificada de haas.berkeley.edu - Página principal
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Network effects and personal influences: The diffusion of an online social network
Z Katona, PP Zubcsek, M Sarvary
Journal of Marketing Research 48 (3), 425-443, 2011
7532011
“Bricks and clicks”: The impact of product returns on the strategies of multichannel retailers
E Ofek, Z Katona, M Sarvary
Marketing Science 30 (1), 42-60, 2011
3982011
The race for sponsored links: Bidding patterns for search advertising
Z Katona, M Sarvary
Marketing Science 29 (2), 199-215, 2010
2112010
The Role of Search Engine Optimization in Search Marketing
R Berman, Z Katona
2022011
Media, aggregators, and the link economy: Strategic hyperlink formation in content networks
C Dellarocas, Z Katona, W Rand
Management science 59 (10), 2360-2379, 2013
1302013
Maersk line: B2B social media—“It's communication, not marketing”
Z Katona, M Sarvary
California management review 56 (3), 142-156, 2014
1052014
Network formation and the structure of the commercial world wide web
Z Katona, M Sarvary
Marketing Science 27 (5), 764-778, 2008
1012008
Contextual advertising
K Zhang, Z Katona
Marketing Science 31 (6), 980-994, 2012
932012
Competing for attention in social communication markets
G Iyer, Z Katona
Management Science 62 (8), 2304-2320, 2016
602016
Predicting mobile advertising response using consumer colocation networks
PP Zubcsek, Z Katona, M Sarvary
Journal of Marketing 81 (4), 109-126, 2017
54*2017
Category activation model: a spreading activation network model of subcategory positioning when categorization uncertainty is high
J Lajos, Z Katona, A Chattopadhyay, M Sarvary
Journal of Consumer Research 36 (1), 122-136, 2009
442009
Inefficiencies in digital advertising markets
BR Gordon, K Jerath, Z Katona, S Narayanan, J Shin, KC Wilbur
Journal of Marketing 85 (1), 7-25, 2021
362021
On the capital market consequences of alternative data: Evidence from outer space
Z Katona, M Painter, PN Patatoukas, J Zeng
9th Miami Behavioral Finance Conference, 2018
342018
Information communities: the network structure of communication
PP Zubcsek, I Chowdhury, Z Katona
Social Networks 38, 50-62, 2014
312014
A new class of scale free random graphs
Z Katona, TF Móri
Statistics & probability letters 76 (15), 1587-1593, 2006
302006
Width of a scale-free tree
Z Katona
Journal of applied probability 42 (3), 839-850, 2005
302005
Competing for influencers in a social network
Z Katona
Available at SSRN 2335679, 2018
24*2018
Curation algorithms and filter bubbles in social networks
R Berman, Z Katona
Marketing Science 39 (2), 296-316, 2020
182020
Levels of a scale‐free tree
Z Katona
Random Structures & Algorithms 29 (2), 194-207, 2006
172006
Ad blocking
A Gritckevich, Z Katona, M Sarvary
Columbia business school research paper, 2020
132020
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