Donna Hoffman
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Citado por
Citado por
Año
Marketing in hypermedia computer-mediated environments: Conceptual foundations
DL Hoffman, TP Novak
Journal of marketing 60 (3), 50-68, 1996
89851996
Measuring the customer experience in online environments: A structural modeling approach
TP Novak, DL Hoffman, YF Yung
Marketing science 19 (1), 22-42, 2000
41552000
Building consumer trust online
DL Hoffman, TP Novak, M Peralta
Communications of the ACM 42 (4), 80-85, 1999
35731999
Commercial scenarios for the web: opportunities and challenges
DL Hoffman, TP Novak, P Chatterjee
Journal of computer-mediated communication 1 (3), JCMC136, 1995
15391995
Can you measure the ROI of your social media marketing?
DL Hoffman, M Fodor
MIT Sloan management review 52 (1), 41, 2010
15052010
A new marketing paradigm for electronic commerce
L DONNA, HTP Novak
The information society 13 (1), 43-54, 1997
12261997
Bridging the racial divide on the Internet
DL Hoffman, TP Novak
Science 280 (5362), 390-391, 1998
1140*1998
The influence of goal‐directed and experiential activities on online flow experiences
TP Novak, DL Hoffman, A Duhachek
Journal of consumer psychology 13 (1-2), 3-16, 2003
9672003
Flow online: lessons learned and future prospects
DL Hoffman, TP Novak
Journal of interactive marketing 23 (1), 23-34, 2009
9202009
Correspondence analysis: graphical representation of categorical data in marketing research
DL Hoffman, GR Franke
Journal of marketing Research 23 (3), 213-227, 1986
7511986
Modeling the clickstream: Implications for web-based advertising efforts
P Chatterjee, DL Hoffman, TP Novak
Marketing Science 22 (4), 520-541, 2003
6512003
How to acquire customers on the web
DL Hoffman, TP Novak
Harvard business review 78 (3), 179-188, 2000
6042000
Information privacy in the marketspace: Implications for the commercial uses of anonymity on the Web
DL Hoffman, TP Novak, MA Peralta
The Information Society 15 (2), 129-139, 1999
5171999
Measuring the flow experience among web users
TP Novak, DL Hoffman
Interval Research Corporation 31 (1), 1-35, 1997
4841997
Internet and Web use in the US
DL Hoffman, WD Kalsbeek, TP Novak
Communications of the ACM 39 (12), 36-46, 1996
476*1996
Social commerce: a contingency framework for assessing marketing potential
MS Yadav, K De Valck, T Hennig-Thurau, DL Hoffman, M Spann
Journal of interactive marketing 27 (4), 311-323, 2013
4752013
The evolution of the digital divide: How gaps in Internet access may impact electronic commerce
DL Hoffman, TP Novak, A Schlosser
Journal of computer-mediated communication 5 (3), JCMC534, 2000
3852000
Has the Internet become indispensable?
DL Hoffman, TP Novak, A Venkatesh
Communications of the ACM 47 (7), 37-42, 2004
3772004
Consumer and object experience in the internet of things: An assemblage theory approach
DL Hoffman, TP Novak
Journal of Consumer Research 44 (6), 1178-1204, 2018
3462018
New metrics for new media: Toward the development of web measurement standards.
TP Novak, DL Hoffman
World Wide Web J. 2 (1), 213-246, 1997
3411997
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Artículos 1–20