Kunter Gunasti
Kunter Gunasti
Verified email at WSU.EDU - Homepage
Cited by
Cited by
How and when alphanumeric brand names affect consumer preferences
K Gunasti, WT Ross Jr
Journal of Marketing Research 47 (6), 1177-1192, 2010
Creating an environment in which youths are encouraged to eat a healthier diet
ME Goldberg, K Gunasti
Journal of Public Policy & Marketing 26 (2), 162-181, 2007
How inferences about missing attributes decrease the tendency to defer choice and increase purchase probability
K Gunasti, WT Ross
Journal of Consumer Research 35 (5), 823-837, 2009
Consumer reactions to round numbers in brand names
K Gunasti, T Ozcan
Marketing letters 27, 309-322, 2016
Impact of gamification on perceptions of word-of-mouth contributors and actions of word-of-mouth consumers
L Wang, K Gunasti, R Shankar, J Pancras, R Gopal
Wang, L., Gunasti K., Shankar, R., Pancras, J. Gopal, R., Impact of …, 2018
My brand identity lies in the brand name: Personified suggestive brand names
S Kara, K Gunasti, WT Ross
Journal of Brand Management 27, 607-621, 2020
Is it the ‘alpha’or the ‘numeric’: Consumers’ evaluation of letter versus number changes in alphanumeric brand names
S Kara, K Gunasti, WT Ross
Journal of Brand Management 22 (6), 515-533, 2015
Is a $200 Nordstrom Gift Card Worth More or Less Than a $200 Gap Gift Card? The Asymmetric Valuations of Luxury Gift Cards
K Gunasti, E Baskin
Journal of Retailing 94 (4), 380-392, 2018
The impact of gamification on word-of-mouth effectiveness: Evidence from foursquare
L Wang, K Gunasti, R Gopal, R Shankar, J Pancras
How competitor brand names affect within-brand choices
K Gunasti, B Devezer
Marketing Letters 27, 275, 2016
Original brands in competition against high quality copycats
H Nguyen, K Gunasti
European Journal of Marketing 52 (7/8), 1574-1597, 2018
How associations between products and numbers in brand names affect consumer attitudes: Introducing multi-context numbers
T Ozcan, K Gunasti
Journal of Brand Management 26, 176-194, 2019
Effects of search, experience and credence attributes versus suggestive brand names on product evaluations
K Gunasti, S Kara, WT Ross, Jr
European Journal of Marketing 54 (12), 2020
The role of scale-induced round numbers and goal specificity on goal accomplishment perceptions
K Gunasti, T Ozcan
Marketing Letters 30, 207-217, 2019
The effects of compensatory inferences for attributes on the choice of incomplete product options
K Gunasti, WT Ross Jr
Journal of Business Research 68 (5), 1136-1144, 2015
Authenticity is in the eye of the beholder: From changes in attitudes and preferences to placebo effects
H Nguyen, K Gunasti
ACR North American Advances, 2011
Achieving the compromise effect with missing attribute information: Introducing shadow options
K Gunasti
ACR North American Advances, 2008
A reexamination of post-experience advertising effects: the moderating role of accuracy motivation
K Gunasti, H Baumgartner, M Ding
ACR North American Advances, 2008
How language affects consumers' processing of numerical cues
K Gunasti, S Kara, WT Ross Jr, R Duclos
Journal of Consumer Behaviour 20 (2), 460-473, 2021
The conflict between partnership and fairness in the decision of whom to help
M Palmeira, K Gunasti
Journal of Business Ethics, 1-16, 2022
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