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JOHN B FORD
JOHN B FORD
Professor of Marketing and International Business and Eminent Scholar
Verified email at odu.edu - Homepage
Title
Cited by
Cited by
Year
Importance‐performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA
JB Ford, M Joseph, B Joseph
Journal of Services marketing 13 (2), 171-186, 1999
6131999
Perceptual determinants of nonprofit giving behavior
A Sargeant, JB Ford, DC West
Journal of business research 59 (2), 155-165, 2006
5022006
Strategic marketing: creating competitive advantage
DC West, JB Ford, E Ibrahim
Oxford University Press, USA, 2015
4022015
The service recovery paradox: justifiable theory or smoldering myth?
VP Magnini, JB Ford, EP Markowski, ED Honeycutt
Journal of Services Marketing 21 (3), 213-225, 2007
3722007
Charitable organizations' storytelling influence on donors' emotions and intentions
A Merchant, JB Ford, A Sargeant
Journal of Business Research 63 (7), 754-762, 2010
2942010
Gender role portrayals in Japanese advertising: A magazine content analysis
JB Ford, PK Voli, ED Honeycutt Jr, SL Casey
Journal of Advertising 27 (1), 113-124, 1998
2421998
Charity brand personality: The relationship with giving behavior
A Sargeant, JB Ford, J Hudson
Nonprofit and voluntary sector quarterly 37 (3), 468-491, 2008
1772008
Contemporary women′ s evaluation of female role portrayals in advertising
JB Ford, MS LaTour, WJ Lundstrom
Journal of Consumer Marketing 8 (1), 15-28, 1991
1761991
Measuring nonprofit marketing strategy performance: the case of museum stores
S Mottner, JB Ford
Journal of Business Research 58 (6), 829-840, 2005
1592005
Differing reactions to female role portrayals in advertising
JB Ford, MS La Tour
Journal of Advertising Research 33, 43-43, 1993
1561993
How personal nostalgia influences giving to charity
A Merchant, JB Ford, G Rose
Journal of Business Research 64 (6), 610-616, 2011
1342011
Are Exporting Firms Modifying Their Product, Pricing andPromotion Policies?
B Seifert, J Ford
International Marketing Review 6 (6), 1989
1321989
Service failure recovery in China
VP Magnini, JB Ford
International Journal of Contemporary Hospitality Management 16 (5), 279-286, 2004
1242004
How strong is the pull of the past?: Measuring personal nostalgia evoked by advertising
A Merchant, K Latour, JB Ford, MS Latour
Journal of Advertising Research 53 (2), 150-165, 2013
1212013
Perception of marital roles in purchase decision processes: a cross-cultural study
JB Ford, MS LaTour, TL Henthorne
Journal of the Academy of Marketing Science 23 (2), 120-131, 1995
1191995
Amazon's Mechanical Turk: a comment
JB Ford
Journal of Advertising 46 (1), 156-158, 2017
1172017
Nostalgia and giving to charity: A conceptual framework for discussion and research
A Merchant, J Ford
International Journal of Nonprofit and Voluntary Sector Marketing 13 (1), 13-30, 2008
1132008
Nostalgia drives donations: The power of charitable appeals based on emotions and intentions
JB Ford, A Merchant
Journal of Advertising Research 50 (4), 450-459, 2010
1102010
Does perception matter?: an empirical analysis of donor behaviour
A Sargeant, DC West, JB Ford
The Service Industries Journal 24 (6), 19-36, 2004
1092004
Advertising agency philosophies and employee risk taking
D West, J Ford
Journal of Advertising 30 (1), 77-91, 2001
992001
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