| Importance‐performance analysis as a strategic tool for service marketers: the case of service quality perceptions of business students in New Zealand and the USA JB Ford, M Joseph, B Joseph Journal of Services marketing, 1999 | 592 | 1999 |
| Perceptual determinants of nonprofit giving behavior A Sargeant, JB Ford, DC West Journal of business research 59 (2), 155-165, 2006 | 479 | 2006 |
| The service recovery paradox: justifiable theory or smoldering myth? VP Magnini, JB Ford, EP Markowski, ED Honeycutt Journal of Services Marketing, 2007 | 363 | 2007 |
| Strategic marketing: creating competitive advantage DC West, JB Ford, E Ibrahim Oxford University Press, USA, 2015 | 361 | 2015 |
| Charitable organizations' storytelling influence on donors' emotions and intentions A Merchant, JB Ford, A Sargeant Journal of Business Research 63 (7), 754-762, 2010 | 272 | 2010 |
| Gender role portrayals in Japanese advertising: A magazine content analysis JB Ford, PK Voli, ED Honeycutt Jr, SL Casey Journal of Advertising 27 (1), 113-124, 1998 | 227 | 1998 |
| Charity brand personality: The relationship with giving behavior A Sargeant, JB Ford, J Hudson Nonprofit and voluntary sector quarterly 37 (3), 468-491, 2008 | 166 | 2008 |
| Contemporary women′ s evaluation of female role portrayals in advertising JB Ford, MS LaTour, WJ Lundstrom Journal of Consumer Marketing 8 (1), 15-28, 1991 | 165 | 1991 |
| Measuring nonprofit marketing strategy performance: the case of museum stores S Mottner, JB Ford Journal of Business Research 58 (6), 829-840, 2005 | 151 | 2005 |
| Differing reactions to female role portrayals in advertising JB Ford, MS La Tour Journal of Advertising Research 33, 43-43, 1993 | 151 | 1993 |
| Are exporting firms modifying their product, pricing and promotion policies? B Seifert, J Ford International Marketing Review 6 (6), 1989 | 132 | 1989 |
| How personal nostalgia influences giving to charity A Merchant, JB Ford, G Rose Journal of Business Research 64 (6), 610-616, 2011 | 122 | 2011 |
| Service failure recovery in China VP Magnini, JB Ford International Journal of Contemporary Hospitality Management, 2004 | 121 | 2004 |
| Perception of marital roles in purchase decision processes: a cross-cultural study JB Ford, MS LaTour, TL Henthorne Journal of the Academy of Marketing Science 23 (2), 120-131, 1995 | 118 | 1995 |
| How strong is the pull of the past?: Measuring personal nostalgia evoked by advertising A Merchant, K Latour, JB Ford, MS Latour Journal of Advertising Research 53 (2), 150-165, 2013 | 111 | 2013 |
| Does perception matter?: an empirical analysis of donor behaviour A Sargeant, DC West, JB Ford The Service Industries Journal 24 (6), 19-36, 2004 | 106 | 2004 |
| Nostalgia and giving to charity: a conceptual framework for discussion and research A Merchant, J Ford International Journal of Nonprofit and Voluntary Sector Marketing 13 (1), 13-30, 2008 | 105 | 2008 |
| Advertising agency philosophies and employee risk taking D West, J Ford Journal of Advertising 30 (1), 77-91, 2001 | 97 | 2001 |
| Nostalgia drives donations: The power of charitable appeals based on emotions and intentions JB Ford, A Merchant Journal of Advertising Research 50 (4), 450-459, 2010 | 94 | 2010 |
| Amazon's Mechanical Turk: a comment JB Ford Journal of Advertising 46 (1), 156-158, 2017 | 93 | 2017 |
