| Calidad y satisfacción: el caso de la Universidad de Jaén M Alonso Dos Santos Revista de la educación superior 45 (178), 79-95, 2016 | 395 | 2016 |
| Investigación de mercados: manual universitario M Alonso Dos Santos Ediciones Díaz de Santos, 2018 | 229* | 2018 |
| Factors that determine the adoption of Facebook commerce: The moderating effect of age F Liebana-Cabanillas, M Alonso-Dos-Santos Journal of Engineering and Technology Management 44, 1-18, 2017 | 135 | 2017 |
| Family business performance in a post-disaster scenario: The influence of socioemotional wealth importance and entrepreneurial orientation M Alonso-Dos-Santos, O Llanos-Contreras Journal of Business Research 101, 492-498, 2019 | 90 | 2019 |
| Engagement in sports virtual brand communities M Alonso-Dos-Santos, FR Guardia, CP Campos, F Calabuig-Moreno, ... Journal of Business Research 89, 273-279, 2018 | 90 | 2018 |
| Involvement and image transfer in sports sponsorship M Alonso-Dos-Santos, J Vveinhardt, F Calabuig-Moreno, F Montoro-Ríos Engineering Economics 27 (1), 78-89, 2016 | 87 | 2016 |
| Entrepreneurship and risk-taking in a post-disaster scenario O Llanos-Contreras, M Alonso-Dos-Santos, D Ribeiro-Soriano International Entrepreneurship and Management Journal 16, 221-237, 2020 | 61 | 2020 |
| Assessing the effectiveness of sponsorship messaging: Measuring the impact of congruence through electroencephalogram M Alonso Dos Santos, F Calabuig Moreno International Journal of Sports Marketing and Sponsorship 19 (1), 25-40, 2018 | 55 | 2018 |
| Influence of the virtual brand community in sports sponsorship M Alonso Dos Santos, F Calabuig Moreno, F Rejón Guardia, ... Psychology & Marketing 33 (12), 1091-1097, 2016 | 52 | 2016 |
| Rendimiento académico en estudiantes de Ingeniería Comercial: modelo por competencias y factores de influencia CA Avendaño, KA Gutiérrez, CF Salgado, MA Dos-Santos Formación universitaria 9 (3), 03-10, 2016 | 51 | 2016 |
| Determinants of mobile banking users’ loyalty M Alonso-Dos-Santos, Y Soto-Fuentes, VA Valderrama-Palma Journal of Promotion Management 26 (5), 615-633, 2020 | 47 | 2020 |
| Influencia de la calidad, satisfacción, valor percibido e imagen corporativa en la confianza en la marca en el servicio fitness A Pastor-Barceló, M Alguacil, M Alonso-Dos-Santos Revista de psicología del deporte 25 (1), 77-80, 2016 | 40 | 2016 |
| Congruence and placement in sponsorship: An eye-tracking application MA Dos Santos, FC Moreno, MS Franco Physiology & behavior 200, 159-165, 2019 | 39 | 2019 |
| Exploring the asymmetric influence of socioemotional wealth priorities on entrepreneurial behaviour in family businesses O Llanos-Contreras, M Alonso-Dos-Santos European Journal of International Management 12 (5-6), 576-595, 2018 | 39 | 2018 |
| Family firms’ identity communication and consumers’ product involvement impact on consumer response M Alonso‐Dos‐Santos, O Llanos‐Contreras, P Farías Psychology & Marketing 36 (8), 791-798, 2019 | 38 | 2019 |
| Unobserved heterogeneity and the importance of customer loyalty in mobile banking F Liébana-Cabanillas, M Alonso-Dos-Santos, Y Soto-Fuentes, ... Technology Analysis & Strategic Management 29 (9), 1015-1032, 2017 | 37 | 2017 |
| Online sport event consumers: Attitude, E-quality and E-satisfaction M Alonso-Dos-Santos, FC Moreno, FM Ríos, M Alguacil Journal of theoretical and applied electronic commerce research 12 (2), 54-70, 2017 | 37 | 2017 |
| Emotions and sport management: a bibliometric overview H Baier-Fuentes, MH González-Serrano, M Alonso-Dos Santos, ... Frontiers in psychology 11, 1512, 2020 | 32 | 2020 |
| The influence of image valence on the attention paid to charity advertising M Alonso Dos Santos, C Lobos, N Muñoz, D Romero, R Sanhueza Journal of Nonprofit & Public Sector Marketing 29 (3), 346-363, 2017 | 31 | 2017 |
| Influence of perceived and effective congruence on recall and purchase intention in sponsored printed sports advertising: an eye-tracking application M Alonso Dos Santos, F Calabuig Moreno, J Crespo-Hervás International Journal of Sports Marketing and Sponsorship 20 (4), 617-633, 2019 | 30 | 2019 |
