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Inma Rodríguez-Ardura
Inma Rodríguez-Ardura
Full Professor of Marketing at Universitat Oberta de Catalunya
Verified email at uoc.edu - Homepage
Title
Cited by
Cited by
Year
Principios y estrategias de marketing (1a edición)
I Rodríguez-Ardura, G Maraver-Tarifa, AI Jiménez-Zarco, G Ammetller, ...
Editorial UOC, 2006
908*2006
Estrategias y técnicas de comunicación: una visión integrada en el marketing
I Rodríguez-Ardura
Editorial UOC, 2011
4732011
Comunicación e imagen corporativa
AI Jiménez-Zarco, I Rodríguez-Ardura
Barcelona: Editorial UOC, 2007
316*2007
How to prevent, detect and control common method variance in electronic commerce research
I Rodríguez-Ardura, A Meseguer-Artola
Journal of Theoretical and Applied Electronic Commerce Research 15 (2), 1-5, 2020
2682020
Promoción comercial: un enfoque integrado
JE Bigné
Esic Editorial, 2003
2532003
E-learning continuance: the impact of interactivity and the mediating role of imagery, presence and flow
I Rodríguez-Ardura, A Meseguer-Artola
Information & Management 53 (4), 504–516, 2016
2412016
Marketing digital y comercio electrónico (2a edición)
I Rodríguez-Ardura
Pirámide, 2020
219*2020
Marketing digital y comercio electrónico (1a edición)
I Rodríguez-Ardura
Pirámide, 2014
219*2014
Principios y estrategias de marketing (2a edición)
I Rodríguez-Ardura, G Maraver-Tarifa, AI Jiménez-Zarco, G Ammetller, ...
Editorial UOC, Primera edición. Barcelona, 2008
213*2008
Modelling students' flow experiences in an online learning environment
I Esteban-Millat, FJ Martínez-López, R Huertas-García, A Meseguer, ...
Computers & Education 71, 111-123, 2014
1722014
Dirección publicitaria
I Rodríguez del Bosque, A Suárez-Vázquez, MM García de los Salmones
Dirección publicitaria, 2012
172*2012
E-commerce strategy: text and cases
S Mohapatra
Springer Science & Business Media, 2012
163*2012
Utilitarian motivations in online consumption: dimensional structure and scales
FJ Martínez-López, C Pla-García, JC Gázquez-Abad, I Rodríguez-Ardura
Electronic Commerce Research and Applications 13 (3), 188-204, 2014
1422014
Toward a longitudinal model of e-commerce: environmental, technological, and organizational drivers of B2C adoption
I Rodríguez-Ardura, A Meseguer-Artola
The Information Society 26 (3), 209-227, 2010
1142010
What leads people to keep on e-learning? An empirical analysis of users' experiences and their effects on continuance intention
I Rodríguez-Ardura, A Meseguer-Artola
Interactive Learning Environments 24 (6), 1030-1053, 2016
1052016
An integrated model of the adoption and extent of e-commerce in firms
J Vilaseca-Requena, J Torrent-Sellens, A Meseguer-Artola, ...
International Advances in Economic Research 13 (2), 222-241, 2007
962007
Flow in e‐learning: what drives it and why it matters
I Rodríguez‐Ardura, A Meseguer‐Artola
British Journal of Educational Technology 48 (4), 899–915, 2017
912017
Integración de materiales didácticos hipermedia en entornos virtuales de aprendizaje: retos y oportunidades
I Rodríguez-Ardura, G Ryan
Revista Iberoamericana de Educación 25, 177-203, 2001
892001
Another look at ‘being there’experiences in digital media: exploring connections of telepresence with mental imagery
I Rodríguez-Ardura, FJ Martínez-López
Computers in Human Behavior 30, 508-518, 2014
822014
Recruitment advertising: the marketing-human resource interface
G Ryan, M Gubern, I Rodriguez-Ardura
International Advances in Economic Research 6 (2), 354-364, 2000
772000
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Articles 1–20