| Consumer cynicism in service failures HA Tran, Y Strizhakova, B Usrey, S Johnson Psychology & Marketing 39 (2), 346-359, 2022 | 20 | 2022 |
| Robot cleaners in tourism venues: The importance of robot-environment fit on consumer evaluation of venue cleanliness C Hoang, HA Tran Tourism Management 93, 104611, 2022 | 11 | 2022 |
| “If only…”: customer counterfactual thinking in failed recovery HA Tran, Y Strizhakova, H Liu, I Golgeci European Journal of Marketing 55 (12), 3221-3249, 2021 | 9 | 2021 |
| Am I being dehumanized? Development and validation of the experience of dehumanization measurement A Golossenko, H Palumbo, M Mathai, HA Tran British Journal of Social Psychology 62 (3), 1285-1329, 2023 | 3 | 2023 |
| “I can't get it out of my mind”-Why, how, and when crisis rumination leads entrepreneurs to act and pivot during crises B Nguyen, HA Tran, U Stephan, HN Van, PTH Anh Journal of Business Venturing 39 (4), 106395, 2024 | | 2024 |
| Using affective content to promote high-involvement services on social media HA Tran, A Farrell, H Evanschitzky, B Nguyen, AL Ackfeldt Journal of Business Research 179, 114676, 2024 | | 2024 |
| Childhood trauma and entrepreneurs’ individual entrepreneurial orientation B Nguyen, HA Tran Journal of Small Business Management, 1-51, 2024 | | 2024 |
