| Comparing young adult responses to rational and emotional sports product advertisements: the moderating role of product type and gender M Ghasemi Siani, S Mohammadi, M Soltan Hosseini, G Dickson International Journal of Sports Marketing and Sponsorship 22 (4), 798-815, 2021 | 21 | 2021 |
| Moderating Role of Using Instagram in Relationship between Involvement with the Team, Attachment and Fan Loyalty) Case Study: Persepolis football team) A Mahmoudian, S Sadeghi Boruojerdi, M Ghasemi Siani, ... Communication Management in Sport Media 8 (2), 103-115, 2021 | 3 | 2021 |
| The consumer's response of the utilitarian and hedonic sports products to sell-hard and soft-hard S Mohammadi, M Ghasemi, A Jahan Tab Nejad Sport Management Studies 13 (65), 251-277, 2021 | 2 | 2021 |
| The role of fans attachment and loyalty to team in purchase intention of sponsor products S Mohammadi, M Ghasemi Siani Contemporary Studies On Sport Management 8 (15), 1-14, 2018 | 2 | 2018 |
| The role of mass media on people’s attitude towards general sports with a focus on physical fitness (A case study: Babolsar city) M Ghasemi Siani, S Razavi, M Dousti Applied Research in Sport Management 4 (1), 71-80, 2015 | 2 | 2015 |
| Digital Transformation in Iranian Fitness Centres MG Siani, S Mohammadi, K Veisi The Digital Transformation of the Fitness Sector: A Global Perspective, 159-164, 2022 | 1 | 2022 |
| The Role of Sports-Related Advertising in the Park in Brainwave Changes of People Using QEEG M Ghasemi Siani, S Mohammadi, M Soltan Hosseini Sport Management Journal 13 (4), 1197-1213, 2022 | 1 | 2022 |
| Effectiveness of sponsorship type, sport team identification, team support and congruence S Mohammadi, M Ghasemi Siani, M Alonso Dos Santos International Journal of Sports Marketing and Sponsorship 25 (1), 188-209, 2024 | | 2024 |
| The Effect of Visual Advertisements on the Evaluation of the Messages in Cause-Related Sport Marketing MK Azami, S Mohammadi, M Ghasemi Siani Sport Management Journal, 2023 | | 2023 |
| Construction, Validity and Reliability of the Questionnaire of Factors Affecting the Tendency of People to Physical Activity in Parks S Mohammadi, M Soltan Hosseini, M Ghasemi Siani Strategic Studies on Youth and Sports 22 (59), 493-512, 2023 | | 2023 |
| The influence of unfavorable news on brand hate of sports products M Soltan Hosseini, L Khavari Khorasani, M Ghasemi Siani Communication Management in Sport Media 9 (2), 47-31, 2022 | | 2022 |
| Identifying the components of Sport Furniture of Isfahan City Parks: A qualitative study S Mohammadi, M Soltan Hosseini, M Ghasemi Sport Management and Development 9 (3), 140-155, 2020 | | 2020 |
| Designing the model of sports involvement, Psychological commitment and loyalty of the fans of the Persepolis football team M Ghasemi Siani, L Khavary Khorasani Communication Management in Sport Media 8 (1), 43-54, 2020 | | 2020 |
| The role of negative news on the attitude of fans towards the players and Persepolis football team S Mohammadi, M GHasemi Siani Research in Sport Management and Motor Behavior 9 (18), 178-196, 2019 | | 2019 |
| A Comparison of Reaction of Fans of Own and Rival Teams to Sponsors (Case Study: Isfahan Sepahan and Zob Ahan Clubs) M GHASEMI SIANI, M Razavi, M Dousti Sport Physiology & Management Investigations 9 (4), 121-132, 2018 | | 2018 |
| The Presentation of Sponsoring Consequences Model in Sport: Sponsor Image, Team Attachment, Sponsor Awareness and Purchase Intention S Mohammadi, MG Siani Sport Management and Development, 2017 | | 2017 |
| The relationship between organizational culture and social capital of disabled sports federation employees MD Mojtaba Ghasemi Siani Organizational behavior studies in sports, 2014 | | 2014 |
