| The impact of marketing communication and price promotion on brand equity AF Villarejo-Ramos, MJ Sanchez-Franco Journal of Brand Management 12, 431-444, 2005 | 621 | 2005 |
| The moderating effect of gender on relationship quality and loyalty toward Internet service providers MJ Sanchez-Franco, AF Villarejo-Ramos, FA Velicia- Martín Information & Management 46 (3), 196-202, 2009 | 336 | 2009 |
| From digital divide to psycho-digital divide: Elders and online social networks B Peral-Peral, J Arenas-Gaitán, ÁF Villarejo-Ramos Comunicar. Media Education Research Journal 23 (2), 2015 | 161* | 2015 |
| Modelos multidimensionales para la medición del valor de marca ÁF Villarejo Ramos Investigaciones Europeas en Dirección y Economía de la Empresa, 8 (3), 13-44, 2002 | 139 | 2002 |
| Identifying relevant segments of AI applications adopters–Expanding the UTAUT2’s variables JP Cabrera-Sánchez, ÁF Villarejo-Ramos, F Liébana-Cabanillas, ... Telematics and Informatics 58, 101529, 2021 | 112 | 2021 |
| Factors affecting the adoption of big data analytics in companies JP Cabrera-Sánchez, AF Villarejo-Ramos Revista de Administração de Empresas 59, 415-429, 2020 | 101* | 2020 |
| Acceptance and use of big data techniques in services companies JP Cabrera-Sánchez, ÁF Villarejo-Ramos Journal of Retailing and Consumer Services 52, 101888, 2020 | 100 | 2020 |
| La medición del valor de marca en el ámbito de la gestión de Marketing AF Villarejo Ramos España, ES: Ceade, 2002 | 98* | 2002 |
| Users' intrinsic and extrinsic drivers to use a web-based educational environment MJ Sánchez-Franco, B Peral-Peral, ÁF Villarejo-Ramos Computers & Education 74, 81-97, 2014 | 84 | 2014 |
| Intention to Use E-Commerce vs Physical Shopping. Difference between Consumers in the Post-Covid Era E Higueras-Castillo, F Liébana-Cabanillas, ÁF Villarejo-Ramos Journal of Business Research 157 (113622), 2023 | 82 | 2023 |
| Explanatory and predictive model of the adoption of P2P payment systems J Lara-Rubio, AF Villarejo-Ramos, F Liébana-Cabanillas Behaviour & Information Technology 40 (6), 528-541, 2021 | 81 | 2021 |
| Are hypermarket prices different from discount store prices? FJ Rondán-Cataluna, MJ Sánchez-Franco, AF Villarejo-Ramos Journal of Product & Brand Management 14 (4-5), 330-337, 2005 | 69 | 2005 |
| Un modelo empírico de adaptación y uso de la Web. Utilidad, facilidad de uso y flujo percibidos MJ Sánchez-Franco, FJ Rondán-Cataluña, AF Villarejo-Ramos Cuadernos de Economía y Dirección de la Empresa 10 (30), 153-179, 2007 | 68 | 2007 |
| Online recommendation systems: Factors influencing use in e-commerce JP Cabrera-Sánchez, I Ramos-de-Luna, E Carvajal-Trujillo, ... Sustainability 12 (21), 8888, 2020 | 67 | 2020 |
| A proposed model for measuring the brand equity in sports organizations ÁF Villarejo Ramos, FA Velicia Martín ESIC-Market, Revista internacional de Economía y Empresa, 127, 331-374, 2007 | 55* | 2007 |
| La calidad de servicio electrónico: un análisis de los efectos moderadores del comportamiento de uso de la web MJ Sánchez Franco, ÁF Villarejo Ramos Cuadernos de Economía y Dirección de la Empresa, 21 (21), 121-152., 2004 | 53 | 2004 |
| Social integration and post-adoption usage of Social Network Sites An analysis of effects on learning performance MJ Sánchez-Franco, ÁF Villarejo-Ramos, FA Martín-Velicia Procedia-Social and Behavioral Sciences 15, 256-262, 2011 | 48 | 2011 |
| La medición del valor de marca. Los efectos del esfuerzo de marketing sobre sus componentes ÁF Villarejo Ramos Universidad de Sevilla, 2001 | 36 | 2001 |
| Antecedents of the intention to use NFC mobile applications in tourism F Liebana-Cabanillas, E Carvajal-Trujillo, ÁF Villarejo-Ramos, ... Journal of Hospitality and Tourism Technology 11 (2), 369-383, 2020 | 34 | 2020 |
| A posteriori segmentation of elderly internet users: applying PLS-POS J Arenas-Gaitán, AF Villarejo-Ramos, B Peral-Peral Marketing Intelligence & Planning 38 (3), 340-353, 2019 | 34 | 2019 |
Manuel J. Sánchez-Franco (ORCID:00...Departament of Business Administration and Marketing, University of Sevilla, SpainVerified email at us.es
