| Value-Based Marketing and Sales of Industrial Services: A systematic literature review in the age of digital technologies M Classen, T Friedli Procedia Cirp 83, 1-7, 2019 | 45 | 2019 |
| ‘It’s not like we can charge for everything’: revenue models to capture value from smart services in Pacific Asia M Classen, T Friedli Asia Pacific Business Review 27 (3), 405-430, 2021 | 22 | 2021 |
| Everything as a service? Introducing the St. Gallen IGaaS Management Model M Classen, C Blum, P Osterrieder, T Friedli Smart Services Summit 2019, 2019 | 19 | 2019 |
| Engaging the sales force in digital solution selling: how sales control systems resolve agency problems to create and capture superior value C Tienken, M Classen, T Friedli European Journal of Marketing 57 (3), 794-833, 2023 | 13 | 2023 |
| Eight organizational enablers of digital service-sales ambidexterity in industrial firms M Classen, T Friedli Journal of Business & Industrial Marketing 37 (11), 2142-2155, 2022 | 10 | 2022 |
| Unconventional revenue models to capture value from smart services M Classen, T Friedli Digitalization and Asia-Pacific Business Models, 75-100, 2023 | 2 | 2023 |
| Digitalisierung à la carte M Classen, C Blum, L Budde, R Hänggi, T Friedli Zeitschrift für wirtschaftlichen Fabrikbetrieb 113 (12), 850-854, 2018 | 2 | 2018 |
| Smart Services-Transformation of the Service Organization: Benchmarking Report T Friedli, M Classen, P Osterrieder, L Stähle University of St. Gallen, 2019 | 1 | 2019 |
| Toward Digital Service-Sales Ambidexterity in Industrial Firms: A Microfoundations Perspective M Classen Universität St. Gallen, 2022 | | 2022 |
| Toward Digital Service-Sales Ambidexterity in Industrial Firms M Classen University of St. Gallen, 2022 | | 2022 |
| Industrial Services: How to Sharpen the Go-to-Market Strategy K Strempel, MC Karlsson, T Lewis, P Roth, M Classen, T Friedli | | 2021 |
| Service Sales M Classen Managing Industrial Services: From Basics to the Emergence of Smart and …, 2021 | | 2021 |
| Managing Industrial Services T Friedli, P Osterrieder, M Classen Springer, 2021 | | 2021 |
| Industry 4.0: Navigating Pathways Toward Smart Manufacturing and Services T Friedli, M Classen, L Budde Connected Business: Create Value in a Networked Economy, 109-125, 2021 | | 2021 |
Thomas FriedliProfessor for Production Management, University of St.GallenDirección de correo verificada de unisg.ch
