| Aligning incentives in supply chains VG Narayanan, A Raman Harvard business review 82 (11), 94-103, 2004 | 747 | 2004 |
| Measuring and managing customer profitability VG Narayanan, RS Kaplan Journal of cost management 15 (5), 5-15, 2001 | 208 | 2001 |
| An analysis of auditor liability rules VG Narayanan Journal of Accounting Research 32, 39-59, 1994 | 201 | 1994 |
| Contracting in a supply chain with stochastic demand and substitute products S Kraiselburd, VG Narayanan, A Raman Production and Operations Management 13 (1), 46-62, 2004 | 163 | 2004 |
| Impact of competition and taxes on responsibility center organization and transfer prices VG Narayanan, M Smith Contemporary Accounting Research 17 (3), 497-529, 2000 | 110 | 2000 |
| The impact of activity‐based costing on managerial decisions at insteel industries—a field study VG Narayanan, RG Sarkar Journal of Economics & Management Strategy 11 (2), 257-288, 2002 | 90 | 2002 |
| Agency costs in a supply chain with demand uncertainty and price competition VG Narayanan, A Raman, J Singh Management Science 51 (1), 120-132, 2005 | 89 | 2005 |
| Using the balanced scorecard as a control system for monitoring and revising corporate strategy D Campbell, S Datar, SC Kulp, VG Narayanan Harvard NOM Working Paper, 2002 | 79 | 2002 |
| Testing strategy with multiple performance measures: Evidence from a balanced scorecard at Store24 D Campbell, SM Datar, SL Kulp, VG Narayanan Journal of Management Accounting Research 27 (2), 39-65, 2015 | 70 | 2015 |
| Using delegation and control systems to mitigate the trade-off between the performance-evaluation and belief-revision uses of accounting signals VG Narayanan, A Davila Journal of Accounting and Economics 25 (3), 255-282, 1998 | 67 | 1998 |
| Customer profitability measurement and management RS Kaplan, VG Narayanan Harvard Business School, 2001 | 64 | 2001 |
| An empirical examination of tax factors and mutual funds' stock sales decisions S Huddart, VG Narayanan Review of Accounting Studies 7 (2), 319-341, 2002 | 57 | 2002 |
| Moral hazard in repeated professional partnerships VG Narayanan Contemporary Accounting Research 11 (2), 895-917, 1995 | 53 | 1995 |
| Time-driven activity-based costing of multivessel coronary artery bypass grafting across national boundaries to identify improvement opportunities: study protocol F Erhun, B Mistry, T Platchek, A Milstein, VG Narayanan, RS Kaplan BMJ open 5 (8), e008765, 2015 | 52 | 2015 |
| Assignment of stocking decision rights under incomplete contracting VG Narayanan, A Raman Harvard Business School, Boston, MA, USA, Working Paper, 1997 | 46 | 1997 |
| Performance effects of setting a high reference point for peer‐performance comparison H Eyring, VG Narayanan Journal of Accounting Research 56 (2), 581-615, 2018 | 40 | 2018 |
| The impact of forward-looking metrics on employee decision-making: The case of customer lifetime value P Casas-Arce, FA Martínez-Jerez, VG Narayanan The Accounting Review 92 (3), 31-56, 2017 | 34 | 2017 |
| Aligning incentives for supply chain efficiency VG Narayanan, A Raman Harvard Business School Case 9, 600-110, 2000 | 33 | 2000 |
| Testing strategy with multiple performance measures: Evidence from a Balanced Scorecard at Store24 D Campbell, SM Datar, SL Kulp, VG Narayanan Scientific document, 08-081, 2008 | 32 | 2008 |
| The performance effect of feedback in a context of negative incentives: Evidence from a field experiment SM Lourenço, JO Greenberg, M Littlefield, DW Bates, VG Narayanan Management Accounting Research 40, 1-14, 2018 | 29 | 2018 |
