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Thorsten Hennig-Thurau
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Electronic word-of-mouth via consumer-opinion platforms: what motivates consumers to articulate themselves on the internet?
T Hennig-Thurau, KP Gwinner, G Walsh, DD Gremler
Journal of interactive marketing 18 (1), 38-52, 2004
103082004
Understanding Relationship Marketing Outcomes An Integration of Relational Benefits and Relationship Quality
T Hennig-Thurau, KP Gwinner, DD Gremler
Journal of service research 4 (3), 230-247, 2002
36592002
The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development
T Hennig‐Thurau, A Klee
Psychology & Marketing 14 (8), 737-764, 1998
26631998
The impact of new media on customer relationships
T Hennig-Thurau, EC Malthouse, C Friege, S Gensler, L Lobschat, ...
Journal of service research 13 (3), 311-330, 2010
25202010
Electronic word-of-mouth: Motives for and consequences of reading customer articulations on the Internet
T Hennig-Thurau, G Walsh, G Walsh
International journal of electronic commerce 8 (2), 51-74, 2003
18062003
Are all smiles created equal? How emotional contagion and emotional labor affect service relationships
T Hennig-Thurau, M Groth, M Paul, DD Gremler
Journal of marketing 70 (3), 58-73, 2006
14952006
Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention
T Hennig‐Thurau
Journal of Service Management 15 (5), 460-478, 2004
13292004
Modeling and managing student loyalty: An approach based on the concept of relationship quality
T Hennig-Thurau, MF Langer, U Hansen
Journal of service research 3 (4), 331-344, 2001
12292001
Customer reactions to emotional labor: The roles of employee acting strategies and customer detection accuracy
M Groth, T Hennig-Thurau, G Walsh
Academy of management Journal 52 (5), 958-974, 2009
8492009
Social commerce: a contingency framework for assessing marketing potential
MS Yadav, K De Valck, T Hennig-Thurau, DL Hoffman, M Spann
Journal of interactive marketing 27 (4), 311-323, 2013
7072013
Value creation in the video game industry: Industry economics, consumer benefits, and research opportunities
A Marchand, T Hennig-Thurau
Journal of interactive marketing 27 (3), 141-157, 2013
6152013
Does Twitter matter? The impact of microblogging word of mouth on consumers’ adoption of new movies
T Hennig-Thurau, C Wiertz, F Feldhaus
Journal of the Academy of Marketing Science 43, 375-394, 2015
5322015
Willing and able to fake emotions: a closer examination of the link between emotional dissonance and employee well-being.
SD Pugh, M Groth, T Hennig-Thurau
Journal of applied psychology 96 (2), 377, 2011
5292011
Consumer file sharing of motion pictures
T Hennig-Thurau, V Henning, H Sattler
Journal of marketing 71 (4), 1-18, 2007
5022007
Relationship marketing: Gaining competitive advantage through customer satisfaction and customer retention
T Hennig-Thurau
Springer Science & Business Media, 2000
4662000
Marketing the pinball way: Understanding how social media change the generation of value for consumers and companies
T Hennig-Thurau, CF Hofacker, B Bloching
Journal of interactive marketing 27 (4), 237-241, 2013
4482013
German consumer decision‐making styles
G Walsh, VW MITCHELL, T Hennig‐Thurau
Journal of Consumer Affairs 35 (1), 73-95, 2001
4072001
Does customer demotion jeopardize loyalty?
T Wagner, T Hennig-Thurau, T Rudolph
Journal of marketing 73 (3), 69-85, 2009
3912009
Relationship quality and customer retention through strategic communication of customer skills
T Hennig-Thurau
Journal of marketing management 16 (1-3), 55-79, 2000
3832000
Consumer confusion proneness: scale development, validation, and application
G Walsh, T Hennig-Thurau, VW Mitchell
Journal of Marketing Management 23 (7-8), 697-721, 2007
3352007
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