The voice of the customer A Griffin, JR Hauser Marketing science 12 (1), 1-27, 1993 | 3562 | 1993 |
PDMA research on new product development practices: Updating trends and benchmarking best practices A Griffin Journal of Product Innovation Management: An International Publication of …, 1997 | 2457 | 1997 |
Integrating R&D and marketing: A review and analysis of the literature A Griffin, JR Hauser Journal of Product Innovation Management: An International Publication of …, 1996 | 2264 | 1996 |
Research on Innovation: A Review and Agenda for Marketing Science J Hauser, GJ Tellis, A Griffin Marketing science 25 (6), 687-717, 2006 | 1903 | 2006 |
PDMA success measurement project: recommended measures for product development success and failure A Griffin, AL Page Journal of product innovation management 13 (6), 478-496, 1996 | 1529 | 1996 |
An interim report on measuring product development success and failure A Griffin, AL Page Journal of product innovation management 10 (4), 291-308, 1993 | 1220 | 1993 |
PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study* G Barczak, A Griffin, KB Kahn Journal of product innovation management 26 (1), 3-23, 2009 | 1178 | 2009 |
Patterns of communication among marketing, engineering and manufacturing—A comparison between two new product teams A Griffin, JR Hauser Management science 38 (3), 360-373, 1992 | 1014 | 1992 |
The effect of project and process characteristics on product development cycle time A Griffin Journal of marketing research 34 (1), 24-35, 1997 | 1009 | 1997 |
Marketing: as melhores práticas MR Czinkota, PR DICKSON, P DUNNE, A GRIFFIN Porto Alegre: Bookman, 2001 | 705 | 2001 |
The PDMA handbook of new product development KB Kahn Wiley, 2013 | 680 | 2013 |
Metrics for measuring product development cycle time A Griffin Journal of Product Innovation Management: An International Publication of …, 1993 | 584 | 1993 |
Evaluating QFD's use in US firms as a process for developing products A Griffin Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1992 | 463 | 1992 |
Industrial new product launch strategies and product development performance EJ Hultink, A Griffin, S Hart, HSJ Robben Journal of product innovation management 14 (4), 243-257, 1997 | 419 | 1997 |
Exploring Portfolio Decision‐Making Processes* L Kester, A Griffin, EJ Hultink, K Lauche Journal of product innovation management 28 (5), 641-661, 2011 | 348 | 2011 |
The breakfast of champions: Associations between champions and product development environments, practices and performance SK Markham, A Griffin Journal of Product Innovation Management: An international publication of …, 1998 | 341 | 1998 |
Product development cycle time for business-to-business products A Griffin Industrial Marketing Management 31 (4), 291-304, 2002 | 323 | 2002 |
The PDMA toolbook 1 for new product development P Belliveau, A Griffin, S Somermeyer John Wiley & Sons, 2002 | 323 | 2002 |
Launch decisions and new product success: an empirical comparison of consumer and industrial products EJ Hultink, S Hart, HSJ Robben, A Griffin Journal of Product Innovation Management: an international publication of …, 2000 | 306 | 2000 |
The PDMA handbook of new product development MD Rosenau (No Title), 1996 | 274 | 1996 |