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Abbie Griffin
Abbie Griffin
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Cited by
Cited by
Year
The voice of the customer
A Griffin, JR Hauser
Marketing science 12 (1), 1-27, 1993
34661993
PDMA research on new product development practices: Updating trends and benchmarking best practices
A Griffin
Journal of Product Innovation Management: An International Publication of …, 1997
24231997
Integrating R&D and marketing: A review and analysis of the literature
A Griffin, JR Hauser
Journal of Product Innovation Management: An International Publication of …, 1996
22151996
Research on Innovation: A Review and Agenda for Marketing Science
J Hauser, GJ Tellis, A Griffin
Marketing science 25 (6), 687-717, 2006
18492006
PDMA success measurement project: recommended measures for product development success and failure
A Griffin, AL Page
Journal of product innovation management 13 (6), 478-496, 1996
14961996
An interim report on measuring product development success and failure
A Griffin, AL Page
Journal of product innovation management 10 (4), 291-308, 1993
11981993
PERSPECTIVE: Trends and Drivers of Success in NPD Practices: Results of the 2003 PDMA Best Practices Study*
G Barczak, A Griffin, KB Kahn
Journal of product innovation management 26 (1), 3-23, 2009
11492009
Patterns of communication among marketing, engineering and manufacturing—A comparison between two new product teams
A Griffin, JR Hauser
Management science 38 (3), 360-373, 1992
9971992
The effect of project and process characteristics on product development cycle time
A Griffin
Journal of marketing research 34 (1), 24-35, 1997
9921997
Marketing: as melhores práticas
MR Czinkota, PR DICKSON, P DUNNE, A GRIFFIN
Porto Alegre: Bookman, 2001
6782001
The PDMA handbook of new product development
KB Kahn
Wiley, 2013
6592013
Metrics for measuring product development cycle time
A Griffin
Journal of Product Innovation Management: An International Publication of …, 1993
5721993
Evaluating QFD's use in US firms as a process for developing products
A Griffin
Journal of Product Innovation Management: AN INTERNATIONAL PUBLICATION OF …, 1992
4521992
Industrial new product launch strategies and product development performance
EJ Hultink, A Griffin, S Hart, HSJ Robben
Journal of product innovation management 14 (4), 243-257, 1997
4081997
Exploring Portfolio Decision‐Making Processes*
L Kester, A Griffin, EJ Hultink, K Lauche
Journal of product innovation management 28 (5), 641-661, 2011
3362011
The breakfast of champions: Associations between champions and product development environments, practices and performance
SK Markham, A Griffin
Journal of Product Innovation Management: An international publication of …, 1998
3331998
Product development cycle time for business-to-business products
A Griffin
Industrial Marketing Management 31 (4), 291-304, 2002
3202002
The PDMA toolbook 1 for new product development
P Belliveau, A Griffin, S Somermeyer
John Wiley & Sons, 2002
3082002
Launch decisions and new product success: an empirical comparison of consumer and industrial products
EJ Hultink, S Hart, HSJ Robben, A Griffin
Journal of Product Innovation Management: an international publication of …, 2000
3032000
The PDMA handbook of new product development
MD Rosenau
(No Title), 1996
2701996
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