| Hedonic and utilitarian motivations for online retail shopping behavior TL Childers, CL Carr, J Peck, S Carson Journal of retailing 77 (4), 511-535, 2001 | 5338 | 2001 |
| Uncertainty, opportunism, and governance: The effects of volatility and ambiguity on formal and relational contracting SJ Carson, A Madhok, T Wu Academy of Management journal 49 (5), 1058-1077, 2006 | 1101 | 2006 |
| The effects of positive and negative online customer reviews: do brand strength and category maturity matter? NN Ho-Dac, SJ Carson, WL Moore Journal of marketing 77 (6), 37-53, 2013 | 704 | 2013 |
| Information processing moderators of the effectiveness of trust-based governance in interfirm R&D collaboration SJ Carson, A Madhok, R Varman, G John Organization science 14 (1), 45-56, 2003 | 362 | 2003 |
| When to give up control of outsourced new product development SJ Carson Journal of marketing 71 (1), 49-66, 2007 | 288 | 2007 |
| Extending the firm vs. industry debate: Does industry life cycle stage matter? EV Karniouchina, SJ Carson, JC Short, DJ Ketchen Jr Strategic management journal 34 (8), 1010-1018, 2013 | 191 | 2013 |
| Understanding institutional designs within marketing value systems SJ Carson, TM Devinney, GR Dowling, G John Journal of Marketing 63 (4_suppl1), 115-130, 1999 | 180 | 1999 |
| Transaction costs, opportunism, and governance: Contextual considerations and future research opportunities A Rindfleisch, K Antia, J Bercovitz, JR Brown, J Cannon, SJ Carson, ... Marketing letters 21, 211-222, 2010 | 150 | 2010 |
| A theoretical and empirical investigation of property rights sharing in outsourced research, development, and engineering relationships SJ Carson, G John Strategic Management Journal 34 (9), 1065-1085, 2013 | 57 | 2013 |
| Preaching to the choir: The chasm between top-ranked reviewers, mainstream customers, and product sales E Yazdani, S Gopinath, S Carson Marketing Science 37 (5), 838-851, 2018 | 53 | 2018 |
| Managing the trade‐off between ambiguity and volatility in new product development SJ Carson, T Wu, WL Moore Journal of Product Innovation Management 29 (6), 1061-1081, 2012 | 49 | 2012 |
| Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs SJ Carson, RD Jewell, C Joiner Journal of the Academy of Marketing Science 35, 172-183, 2007 | 42 | 2007 |
| An integrated power and efficiency model of contractual channel governance: Theory and empirical evidence SJ Carson, M Ghosh Journal of Marketing 83 (4), 101-120, 2019 | 36 | 2019 |
| Women and minority film directors in Hollywood: Performance implications of product development and distribution biases EV Karniouchina, SJ Carson, C Theokary, L Rice, S Reilly Journal of Marketing Research 60 (1), 25-51, 2023 | 22 | 2023 |
| History matters: the impact of online customer reviews across product generations L Li, S Gopinath, SJ Carson Management Science 68 (5), 3878-3903, 2022 | 20 | 2022 |
| Industry conditions, market share, and the firm’s ability to derive business-line profitability from diverse technological portfolios JD Hoskins, SJ Carson Journal of Business Research 149, 178-192, 2022 | 18 | 2022 |
| Preliminary results on the determinants of technology assisted shopping: a model, measure development and validation S Carson, J Peck, T Childers Proceedings of the AMA Winter Educators’ Conference, 229-39, 1996 | 11 | 1996 |
| A note on revenue versus profitability as indicators of motion picture performance E Karniouchina, S Carson, WL Moore Available at SSRN 1712088, 2010 | 5 | 2010 |
| Managing creativity and innovation in high-technology interfirm relationships SJ Carson University of Minnesota, 2000 | 4 | 2000 |
| The Varying Returns to Diversification Along the Value Chain E Karniouchina, SJ Carson, WL Moore, KR Sarangee, C Uslay Strategy Science 8 (1), 44-61, 2023 | 2 | 2023 |
